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When it comes to social media, one of the most common criticisms amongst marketers is that it’s difficult to measure results.  ShareThis is trying to quell this concern by adding an analytics tool that will measure sharing and monitor reach.  Social Reach is built into all of ShareThis’ buttons and tells you how many people actually clicked on the shared links.  Before, we were only able to monitor how many times a link was shared, but this tool allows marketers to measure social engagement.

ShareThis sharing & social reach data
ShareThis has published data on the biggest sharing services in its network, revealing some really interesting information.

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How To Resolve Duplicate Content for SEO

August 31, 2010

Google defines duplicate content as “substantive blocks of content within or across domains that either completely matches other content or is appreciably similar.” But what does duplicate content mean for your site?  Duplicate content can result in lower search rankings and decreased link popularity.
The two types of duplicate content you need to be aware of [...]

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How to Build a Case for an Unlimited Search Marketing Budget

August 31, 2010

If you’re like most marketers, you’ve likely been confronted with a set budget and have been asked to maximize the return.  When it comes to search marketing, what would you say to an unlimited budget being the best approach to becoming and staying profitable?  If you’re the least bit curious, read on.
Because online marketers can determine ROI from search marketing [...]

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4 Productive Things I Did Online During Summer Vacation

August 18, 2010

Learned Something.

Pick up some ideas worth spreading through content available on http://www.ted.com/ – Bringing together people from technology, education, and design.
Want to Know How Google Works? Here you go: Google.com/HowGoogleWorks
Expand your digital marketing vocabulary with this glossary of industry terms and acronyms via Wikipedia
Become a better presenter – Free Download of “The Presentation Secrets of [...]

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Retargeting – Effective ROI or Threat to Online Privacy?

August 10, 2010

Are you being followed online by that shiny new HDTV you recently researched online?
Have you recently felt the urge to purchase those pants you added to your online shopping cart? And how do those Zappos ads magically display your size and favorite style of running shoes?
The answer is more logic than magic! Advertisers call it [...]

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Marketing the Summer Blockbuster

July 28, 2010

The recipe for marketing the summer “blockbuster” hasn’t changed much over the years:
Big names, branded merchandise, action figures and A-listers spread across TV, print, and perhaps even the drive-through window at a local fast food restaurant.
But what about online? Below are two brands that implemented targeted and integrated digital strategies, using social media, mobile advertising, search [...]

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How to Use Retargeting to Recapture Lost Conversions with Google Remarketing

July 23, 2010

According to Forrester, the shopping cart abandonment rate is currently 71 percent.  The reasons are varied, but the opportunity to recapture these lost sales is huge.  These are lost sales from people that came extremely close to completing a purchase,  making them your best prospects. Through retargeting platforms such as Google Remarketing, marketers can send prospects targeted and customized offers to complete [...]

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Setting the Stage for OMS Charlotte – Interview

July 16, 2010

Joel Book from ExactTarget visited the WebsiteBiz office and talked with us about what’s new with ExactTarget, some emerging trends with email, social media, and mobile marketing, and gave us a sneak peek into his session presentation for the Online Marketing Summit. Joel is a Principal with ExactTarget’s Marketing Research and Education Group. For more [...]

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Integrated Social Media and Email Marketing Tactics

June 28, 2010

Combining email marketing within social media isn’t a new concept.  What is new however, are the tactics that can be used to create a successful integrated marketing strategy.  An email marketing customer survey from AWeber found the 2 most common tactics for integrating social media with e-mail marketing was tweeting email newsletters followed by email broadcasting of [...]

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