Thought Leadership from Interactive Marketing Agency WebsiteBiz – Delivering Unmatched Results

Have you ever noticed where hero images in ads direct your eye? When we discuss multivariate testing, usually people think of changing key messaging and the call to action and only sometimes the subtleties of images.  The ad below is a great example of how important it is to consider testing different image elements, such as which  direction the model is looking.

Which is more engaging?  This is just one example of using a model’s gaze as a multivariate testing variable.  Research from eye-tracking specialists Think Eyetracking show that a model’s eyes influence your own eye movement.

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