When it comes to social media, one of the most common criticisms amongst marketers is that it’s difficult to measure results. ShareThis is trying to quell this concern by adding an analytics tool that will measure sharing and monitor reach. Social Reach is built into all of ShareThis’ buttons and tells you how many people actually clicked on the shared links. Before, we were only able to monitor how many times a link was shared, but this tool allows marketers to measure social engagement.
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