Archive for October, 2005

Email Open Rates Decline - Get Your Message Noticed

Published
by
Eric Dudley
 
on October 27, 2005 
in Customer Retention and Email Marketing
. 0 Comments

Email Open Rates Decline -
How to Get Your Message Noticed

According to a recently released quarterly e-mail marketing report, while most e-mail marketing metrics are improving, open rates continue to decline

How many emails do you receive each day and how many do you ignore? If you are like me, that number increases daily. If you don’t check your email for a few days, it can be very overwhelming when you do. So, with that said, how can we as marketers get our message noticed in email overload?

Here are the top factors we recommend for our clients to combat email overload…

Continue reading ‘Email Open Rates Decline - Get Your Message Noticed’

Google Site Targeting - a direct response or branding tactic?

Published
by
Eric Dudley
 
on October 20, 2005 
in Branding, Media Buying, Paid Search and Search Marketing
. 1 Comment

Google’s newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google content sites include: c|net, iVillage, The New York Times, and many others.

Unlike Google AdWords, these ads do not appear on search result pages and are not text ads but image ads.

When should marketers evaluate Site Targeting?

Continue reading ‘Google Site Targeting - a direct response or branding tactic?’