Internet Marketing Strategies from MarketerInsight

Email Open Rates Decline -
How to Get Your Message Noticed

According to a recently released quarterly e-mail marketing report, while most e-mail marketing metrics are improving, email open rates continue to decline

How many emails do you receive each day and how many do you ignore? If you are like me, that number increases daily. If you don’t check your email for a few days, it can be very overwhelming when you do. So, with that said, how can we as marketers improve email open rates?

Here are the top factors we recommend for our clients to combat email overload and increase email open rates…

Name recognition - Let’s face it. If you know and respect the person sending you the email you will open and read it.
Subject line - This is your chance to be quick witted and direct to the point. One slip here and “It’s over Johnny!”
Habit - We all are creatures of habit. We like what is familiar.
$$$ - Money rules the world. When we open something that provides us value we want to repeat success.
Design - Preview windows have opened up new opportunity to show off your design talents quickly.
Discounts - Everybody likes a good bargain.
Free shipping - Let’s save some more money. Do we see a theme here?
Frequency - How long has it been and how important is your message - really.
Branding - The more you see the more get.