One can only conclude that with the anticipated growth of paid search, that the channel must be working. The fact that marketers can easily quantify the return and justify the investment supports the projections.
So on to the numbers…
Archive for January, 2006
The concept of Behavioral Targeting is certainly nothing new to online marketers…in fact, its “buzzworthiness” dates back to 2004 .
Most experts agree that it has unlimited potential because it works to make advertising even more relevant by dynamically matching an interest or offer to a reader.
But as this ClickZ article notes, there is still room for development when it comes to execution and measurable results.
Could 2006 be the year it finds a place in your online marketing strategy?