One of the few perceived threats to Google’s advertising model is the concept of “click fraud” as explained here by Wired magazine. But a reliable Silicon Valley source confirms the rumored Google Wallet payment system…which would side step click fraud and also provide marketers with a true performance-based model for Adwords advertising.
“Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser’s site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.”
We’ll see if this rumor holds up better than the Google PC!
It is no surpise to me that more TV, Print, and Radio dollars are being reallocted to online.
Why?
Advertisers care more about what works; online advertising is quantifiable, and reduces risk.
The Pay-per-click models continue to attract advertisers as the cost is only in the click, not the impression. And with the new forms of user driven content centric advertising online, a sustaining and profitable platform will evolve.
The facts speak for themselves; this new study from Outsell reinforces the trend…
With the short term understanding and business intelligence that can be extracted from a Paid (Pay-Per-Click) Search campaign, Search Engine Optimization performance (SEO) campaign performance can be maximized. At the root of all search marketing campaigns, a keyword exist. Understanding which keywords result in conversions (whether it is a new account, lead or transaction) and the return on the click spend, can begin to identify ways to maximize campaign performance.
Continue reading ‘Paid Search Maximizes SEO Performance’
Google has opened up bidding for print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ. Google provides circulation and readership data, including proportion of males and females, percentage of those who are college educated, average age and average household income. Publications include “Car and Driver,” “Women’s Health and Fitness,” and “Martha Stewart Kids.”
Here is an early look at one of the test ads that ran in the Chicago Sun Times
