In its never ending pursuit of catching up to Google, Microsoft has formed a new agreement with HP to become the default search engine provider. This move replaces the deal HP signed with Yahoo less than two years ago.
What makes this news particularly interesting is that Microsoft has experienced a search query loss of 2.1% from November to December of 2007. Microsoft Live Search tool bar will now come pre-installed on all HP computers. According to the press release, “this is the most significant distribution deal for Live Search that Microsoft has ever done.” These Microsoft search advancements also mark a smaller-scale and less dominating way to grow as opposed to Microsoft’s previous $44.6 billion hostile take over attempt to buy Yahoo earlier this year.
As online marketers, it means greater search engine inventory and market share, which has traditionally been low. We will be keeping our eye on Live.com’s search results on our clients’ accounts over the next couple of months.
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