Once again, Yahoo is playing follow the leader with Google.
Google recently announced their capability to read Flash content and Yahoo just announced their ability to do the same. This gives online marketers more freedom to create media rich websites without worrying about creating a separate HTML site. Up until now, Flash developers didn’t need or care about Search Engine Optimization (SEO), but that will now change as online marketers evaluate Flash content for SEO initiatives.
#3 player in Search, Microsoft, has not weighed in to date.
You can read further about the news on SEORoundTable.com.
For years Flash (what is Flash?) in a website has meant that a search engine couldn’t read the content or links. This forced online marketers engaged in SEO (Search Engine Optimization) to take time consuming precautions to work around the Flash.
Leave it to Google to work with Adobe (previously called Macromedia Flash) to read the rich multimedia websites developed in Flash. Of course, online marketers will still want to ensure the content and links are relevant and score well by the Google algorithm for keyword search on Google.com. Don’t forget… there are 2 other search engines that Online Marketers will still have to work around for the time being. No word on when Yahoo and Microsoft may jump on the band wagon.
See Adobe Press Release for more info: Adobe Advances Rich Media Search on the Web
Will you begin optimizing your Flash website for Google, or wait until Microsoft and Yahoo jump on board?
Have an opinion? Please leave a comment below.
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