• Matthew Bailey, President, SiteLogic

• Greg Boser, President, WebGuerrilla LLC
• Todd Friesen, Director of Search Engine Optimization, Range Online
• Bruce Clay, President, Bruce Clay, Inc.
• David Naylor, SEO, Bronco
• Jill Whalen, CEO, High Rankings

• Definition of Black Hat -
  • Bruce Clay: The search engines define what it is. Most white hats play in the middle; gray hats play on the edge; black hats focus out of bounds
  • Jill Whalen: Attempting to deceive the search engines
• Definition of White Hat -
  • Todd Friesen: He agrees with Jill’s assessment but brings up the verticals differences
  • Greg Boser: White hat is defined as SEO with no game
  • Dave Naylor: Black Hat is like driving a Porsche in competitive industries
• Is there risk in both white and black hat techniques?
  • Jill says work hard to make a great website
  • Bruce says if you are working on your site and Matt Cutts comes up behind you, you close your notebook- you are at risk. White Hats color within the lines. Since search engines don’t publish the rules some white hat techniques can appear as black hat even though legitimate.
  • Todd agrees.
  • Greg indicates that most of the black hat techniques are server on his personal site not clients.
  • Jill brings up the idea of incompetent SEOs and the fact that they are the worse group. The crowd agrees!
  • The topic has turned to buying links and what that really means to the search engines. Dave says what does the footprint of a specific tactic look like. Black hats are always testing the limits of link building.
  • Bruce agrees if we spend time working on a project we need to know what the rules are. The question becomes do we take the time or do we buy links.
  • Jill chimes in on the rules…don’t read Google’s guidelines she says it’s common sense. We are all adults. Todd disagrees…this is not common sense.

Questions now coming from the floor.

• Will links in RSS feeds help?
  The panel defines it as really simple spam (LOL) This could be a dangerous technique.
• Using widgets effectively could be helpful.
• The owner of SEOChamp.com chimes in about how black hat techniques are coming from overseas. He really is passionate about how there are 70 parts to the Google algorithm. Matt chimes in at over 200.
• The challenges between a 1 month vs long term plan. Ticket brokers buy links and it is a tough space.
  • Greg says look at the competitive research and then explain what can be dome and what is the risk tolerance.
• Affiliate marketing does get a bad rap sometimes. Todd is a big fan of making money. Certain verticals have a hard time following the rules to compete.
• Bruce says you should take time to build credibility over time and that an aggressive link building techniques can be risky.
• The BMW brand who was penalized for 72 hours shows that the bigger the brand the easier it is to ask for forgiveness. The interesting fact was they got tons of blog links fro the PR. The BMW SEO work was amateur at best.
• Now Matt Cutts has asked for the mic: His disclaimer is when we remove sites, they are removed based on the facts not the name. Matt indicates that there is a large subsection of a major newspaper that is currently banned and has been banned for some time. Google does not talk about what sites big or small that they take out. Matt says don’t take the risk.
• If you are banned you can ask for re-inclusion. Greg says look at the entire space when you choose to ban sites.

• Marshall Sponder, Senior Web Analyst, Monster.com

• Breanna Wigle, CRM Manager, Military Advantage
• Edmund Wong, Vice President, Strategy, iCrossing
• Todd Parsons, Co-founder & CPO, BuzzLogic.com
• Rob Key, CEO, Converseon

Two top level ideas on how to measure Social Media.

1. Look at your referrer logs and breakout Conversational Media
2. Look into data or let Google do it via site trends

Idea: Have CMO’s work closely with Web Analyst

Read: Web 2.0: A Strategy Guide

Notes from Rob Key, CEO, Converseon:

• One of the challenges is what do we do with the data once we have it. Rob indicates that 5 of the top 10 sites online today are Social Media sites. The question is, what are the people talking about and where are the talking about it?
• He is outlining “How to Design a Social Media Strategy”
  1. Step 1 is to Listen - What is the external tone
  2. Mining the Universe - First Know What You Want To Know
     1. What is the Volume of Conversation?
     2. Who are the Influentials? - You should only be contributing 10% of the time overall
     3. Report on Voices
     4. Report on Relationship Topics
     5. Report on Competitors/Features
     6. Report by Cloud Tags
  3. How to use the data?
     1. An Extension of Customer Service ( Rob sites a BusinessWeek article) & Reputation Mgmt.
     2. Search Results - Engagment Strategy
     3. Listen, Plan, Engage (Graco Case Study is being sited)
  4. Where does this all go?
     1. Trending - We have ___% of positive sentiment and are mapping this conversation trend over time
     2. Social Media Monitoring and Analysis will Flatten
     3. Have a Grand Unified Vision - Sales, Brand Tracking, Conversion Analytics, Traffic & Conversation Monitoring.

Notes from Todd & Breanna who have prepared a case study on Military.com:

• Site Focus: Connecting Military Population with appropriate communities
• Goals: Increase awareness and drive traffic
• Fact: Social Media visitors do convert higher than baseline visitors
• DoD Buzz
  • Strategy: Isolate the influencers and reach passionate readers of military defense news and information
  • Goal: Increase product awareness to the (new) influencers and their audiences
  • Engaged BuzzLogic
    1. Uncover Conversations utilizing keyword data and break into categories - then cross reference to social media outlets
    2. There was a set of blogs that were very rigorus on topical point
    3. Rank the influencal site based on content
    4. Identify the influencer networks of ad placement - influencer to influencer connection
  • Campaign Overview
    • Create compelling, informative and clear call to action
    • Ran on a cross section of 250 blogs including influencers
    • Results:
      • 86% Higher CTR than historical average
      • Social Media Users Took Action - 5.3% lift in conversion rate overall (RSS feeds and Email Subscriptions)
      • 60% higher new visitors than the site average
      • the SM ads performed an avg. of 6.25% better than the site historical average.
  • Key Observations/Learnings
    • Active conversations about specific topics attract passionate audiences.
    • Social search is different than web search it’s gets you closer to keyword search intent
    • Influencer’s and their network increase ad performance
    • Conversation’s offer a new window on consumer psychology
  • Social Media ia about selecting trust sources and trusting in what they say.

Notes from Edmund:

• What to track
  • Analyze page views over time - since many forums are optimized for search, engagement is highly visible…forever: SEO continues to offer new visitors over time
  • Track links posted and clicks received by the site (Using match back through Omniture data)
  • Calculation of a Social Media CPM is possible
• Categorize and analyze discussion topics

• Pauline Ores, SES Advisory Board & Senior Marketing Manager, Social Media Engagement, IBM Corporation

• Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant
• David Snyder, Search Specialist, JRDunn.com
• Liana Evans, Director of Internet Marketing, KeyRelevance

Notes from Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant:

• Kendall opens talking about how we should be looking at Integration vs. Synchronization.
• “Digital” is a trend that means more today than ever. Creativity flows into great ideas.
• Social Media come of Age: Consumers voice is now heard. Smart marketers are planning to tap into this buzz. Consumers are big time influencers and smart marketers are giving them tools to use. Today blogs are showing up in integrated media plans as well.
• Integration and Social Media Case Study from Special K - Various media distribution with a call to action focused on search. Search the Special K Challenge for more details.
• Ning.com is a new creative social network creation tool with tons of customization
• sCRM - a new term integrating Social Media and CRM collaboration; surveys, polls, storytelling and the propagation of brand
• SocialSpark: Blog network - A Social Marketing Network that provides blog marketing, social media marketing, word of mouth marketing, conversational marketing through an online blog advertising service.

Notes from Liana Evans, Director of Internet Marketing, KeyRelevance:

• She has a focus on Social Media from a SEO perspective
• Liana says make sure you are talking to the audience in a way that connects you as friends. If you look like a marketer you will be outed.
• Share in a way that is conversational. They will spread the word for you if your conversation is positive.
• Social Media gives the consumer the control and is huge.
• Key understanding include who is in your target market and what are they doing
• Liana tells us to read “Groundswell” by Charlene Li
• The 2 biggest areas in social media are video and photo sharing
• Other areas include social bookmarking, social sharing, etc…

• Pauline Ores, SES Advisory Board & Senior Marketing Manager, Social Media Engagement, IBM Corporation

• Erik Qualman, Search Engine Watch Expert & Global VP, EF Education
• Brent Csutoras, Online Marketing Consultant, Brent Csutoras
• Vanina Delobelle, PhD., Global Product Director, Monster Worldwide
• Kent Schoen, Product Marketing Manager, Facebook

Notes from Vanina Delobelle from Moster Worldwide:

• The requirements for Social Media
  • Global means local - You are with your friends in your world; be close
  • Resources - Community managers need to get more focus - People come to be entertained; be proactive as a community facilitator
  • Consistency - The effort should start and last
  • Content - Make it meaningful to the audience
• Most Social Media links display in the Golden triangle of Search - Social media is updated/current and contains links
• Moster created user centric products giving them the controls for people to share, etc.
• Both YouTube Video Views and FaceBook fans used as primary key performance indicators (KPI’s)

Notes from Erik Qualman, Search Engine Watch Expert & EF Education:

• Erik starts by asking how many people use facebook, twitter and u4 (hmm what’s that?)
• Don’t be the sender who forwards outdated jokes or messages
• EF first started in social media by creating a travel application called Global Footprint; Since they were asking for authentication, users started an application without authentication and that one took off. Followed by Cities I’ve Visited and Where I’ve Been. Lesson learned: You don’t need new concepts just make one appliciable to your audience
• They had a second attempt catering to teens. This sight did not go so well.
• Third attenpt said “What can we offer that no one else can?” This looked like a application that focused on tour location. A status update allowing travels to tell others where the curently are in the world today. Seems to be successful.
• Erik recommends starting today with a prototype followed by marketing and understand that the first thing probably won’t work. Don’t give up learn and move on.
• Does Facebook PPC work? Study it and learn how to use. Look to use your Facebook page as the landing page.
• What is the best way to use Twitter? - Use to monitor your brand today
• Erik is talking about how search is diffent than Social Media. A year or two from now when you search “New Car” you will get stats from your friends network showing how many people bought the car, or researched that car, or wrote a comment on that car, etc.

Notes from Brent C. Sutoras

• His primary use for Social Media is to get SEO Links
  1. Create Content
  2. Submit to relevant communities (Propeller, stumble upon, delicious, reddit, digg, etc…) This voting process get “vote favor” which then becomes distributed webwide.
  3. As a result you build links, even though the window is short that boost helps and when the users read you you now become an authority that creates a ripple effect of inbound links.
  4. Since this is natural Google likes it.
• Social Media Tips
  • Have a site that is Social Media friendly
  • Pick communities you relate to
  • Check what worked before
  • Create high quality content
  • Undestand how to submit and push social campaigns
  • Understand what to do with success
• Most Importantly — Be Social -  Just like real life

Open Q&A:

• Brent recommends being activly involved as a “friend” in social media not a markerter.
• Social Media is a resource intensive content expert - i.e. IBM has 1 person per country times 26 countries.
• Content can be broken into two categories; “it” content vs. “me” content which is much more valuable
• Bring something of value
• Panel is asked about 3rd party apps related to twitter causing them to use more
  • Twirl - A desktop app like instant mesanger
  • Check GreaseMonkey for tools and scripts
  • TweetPro - Search keywords to add people
• Reutation management is the current topic-the panel suggests bringing the negative comments should be directed back to your site. Sometimes a call on the phone can be helpful. Give them free stuff if possible…it’s amazing how quickly people change their mind. Also do respond…do not sit idle. Another solution is to contact the community manager for removal if it is serious.
• The IBM moderators site an example of how community members can take care of reputation management as well.
• The question is where is socail media going in the next few years?
  • Search results with personal influence from people you choose to listen to.
  • YahooBuzz has some new updates to their site allowing more interaction
  • BusinessWeek announces an upcoming social platform

• Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc., recently acquired by Rosetta

• Craig Danuloff, Founder & President, Commerce360, Inc.
• Brian Cosgrove, Site-Side Analytics Engineer, AvenueA / Razorfish
• Heather Dougherty, Analyst, Hitwise
• Michael Stebbins, CEO & Founder, Market Motive
• Brett Crosby, Senior Manager, Google Analytics, Google

Notes from Brian Cosgrove:

• One SEO implementation idea is to categorize areas of your website pages to analyze by sectional intent
• Filtering is also a great way to look through statistics
• Requests today are almost all data-driven. How do we make sure the data is relevant? Web analysts are good at what they do…let them do it. Analyst insights are funneled throughout organizations and various roles. The key role that seems to be missing in the operations/project manager. This person is key in allowing the time and place to install process. Here is an example of a process: 4 weeks of analysis > 2 weeks in business requirements > then the project manager takes over > analyst waits for the data usually focusing on other projects.
• Specific Reports
  • How many pages on my site are paid landing pages?
  • Make sure your SEO pages are also effective in conversion
  • Create user bench marks
• Install platforms correctly to ensure great data
• Identify actions you can take
• Coordinate resources
• Separate analytics cycles

Notes from Heather Doughertyof HitWise:

• She indicates that she will be focusing on some of HitWise’s new tools
• Her first point is to stay ahead of trends
• Understanding reliance on paid vs. organic search within specific industries
• Also understanding the same for any competitor websites
• Determine which search engines are sending traffic to competitors
• Measure the impact of brand awareness upon competitors organic traffic
• Compare where people are searching to where they are clicking
• Improve keyword list
• Identify who is doing well in sponsored listings and learn from their copy
• Learn from the best optimizers (or partners)
• Determine user intent - purchase or news?
• Integrate search findings across your organization

Notes from Michael Stebbins

• What’s in your data - Make sure you are collecting the right data - look at the trends
  • Bounce Rate
  • Average Time
  • Page Views
  • Conversion Ratio
  • Cost of Visitor
  • Revenue per Visitor
• What is your process - The Grim Reaper
  • Tactical Question: Which 10% are my ads not performing
  • Possible Answers: High cost, bad roi, low engagement, low conversion
  • If yes, then discontinue
    • pull data - look at ROI or ROAS
    • look at the highest cost campaign - start at the bottom
    • check sample size
    • and review the data points above
    • review and create action plan
• Look at www.customerintent.com
• Tools
  1. Check commercial intent tool: adCenter labs by Microsoft
  2. Google adWords keyword tool
  3. Back to Adcenter to look at demographic and seasonal data - Messaging (See Persuasion Architecture from Bryan Eisenberg)
  4. Look at Google Ad Planner tool
  5. Create 3 copies of ads to rotate evenly - 1 copy of the challenger

Notes from Brett Crosby

• 4 years ago today Google approached Urchin at the Google Dance about acquiring them
• Check the book “a/b Always Be Testing”
• What is the history of Web Analytics
  • Today analytics is in the forefront of business thought leadership wanting their own report.

• Shawn Moore, President & CEO, ThinkProfits.com
• 4 Panelists from ThinkProfits.com

Fact - What is Google’s business model?

They are in the business of attracting eyeballs. The revenue model is to provide paid search advertising. Emphasis is placed on relevance. Google generates $40M a day from advertisers. Page 1 is priceless as 91% of AOL users use page 1 for example. Position 1 is key as well with 50% of all visitors clicking on position 1 before the move on.

SEO Strategies - Search Engine Strategies listed in order of importance.

1. Content is King - Appropriate content is important to support the keywords selected. Images can also be used as well as video.
2. Navigation and Architecture - Use programming that Google can index. Be careful of JavaScript drop downs that can’t be followed by the search engine.
3. Blogs - Blogs are other forms of content server in a slightly different manner. All of these items are strategies and more strategies are needed as competition is more sophisticated.
4. Quality and Keyword Rick Inbound Links - reference Google’s guidelines. Use Yahoo SiteExplorer as a quick reference.
5. Database installations - Be careful that the search engine can see this information
6. Electronic Press Releases - Many sections that are submitted to Google News that have great content and links.
7. Domain Name Strategy - Can be an area not currently used. Select a keyword rich domain name if possible. Register and host for multiple years indicates relevance. Take a look at direct domain searches to direct traffic to you and your site.

How do we leverage the strategies above related to an Internet marketing budget plan? Simple; take a percentage of budget for each. Implement as many strategies as possible using your budget. Look at your major competitors first to understand which strategies they have deployed.

What is and Ideal SEO team?

1. Talented Creative Designer
2. Talented Web Developer
3. Talented Content Writer
4. Talented Marketing Manager
5. Wiz Technical Manager
6. Expert SEO
7. Expert Strategists

The more fluid the team the more significant the results!

Open Q&A

• Keep your links to 100 or less per page
• Focus your link building on keyword anchor text that you are looking to dominate
• Stay away from duplicate content

• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Mike Grehan, Global KDM Officer, Acronym Media

• Matt Cutts, Software Engineer Guru, Google
• Danny Sullivan, Editor-in-Chief, Search Engine Land
• Tim Westergren, Founder, Pandora
• Robert Scoble, Managing Director, FastCompany.TV
• Kirsten Mangers, Co-founder & CEO, WebVisible
• Rich LeFurgy, General Partner, Archer Advisors

• Jeffrey Rohrs, Vice President, Marketing, ExactTarget

• Patricia Hursh, President, SmartSearch Marketing
• Kevin Lee, Executive Chairman & Co-founder, Didit
• Jeffrey Pruitt, President, SEMPO and Vice president, corporate sponsorships, iCrossing

The consensus of the group says to roll out one country at a time and focus on metrics that are very specific to that particular country. What works in the U.S. might not be what works internationally. Translation is also key. One question came up in regards to doing business in a particular language and meeting the expectations of that visitor. The panelists indicate that international results should meet the expectations of the keyword intent.

A summary of the session would be to forget what we know from a U.S. perspective and look at each country with a strategic marketing plan focused on meeting expectations and key metrics. This includes media networks as well as local site expectations.

Jeff Rohrs and Patricia are taking feedback for new SES international sessions in the speaker ready room later today.

Lee indicates that he has always wanted to write about search. As the Internet evolves, comment threads became an area of interest to Lee. Crowd laughs as the moderator gives legal disclaimer that Lee’s comments are his not the conference’s. Lee is really interested in what the blogisphere is all about. He is focused on the negativity that is posted on the web. His research is founded on his personal experience responding to these harsh and negative comments.

The discussion has moved into the realm of unprofessional writers taking over and degrading those that are “real” writers. I’m afraid I fall into this category. Big business is trying to work with the influencers to help them manage their reputation online. Lee says this is hard due to the volume of information. Maybe we should focus on what they actually are doing, the attention span is short online and become forgotten quickly. The audience seems to agree.

• Jonathan Mendez, Founder & CEO, RAMP Digital

• David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
• Anders Hjorth, Research & Production Director, Relevant Traffic Europe
• Marie Dumesnil, Co-chair, SES Paris, Director of E-Commerce, Viking River Cruises
• Mike Grehan, Global KDM Officer, Acronym Media

Notes:

• Google is the only player in Germany dominating the market with 96% of all search traffic
• In polling the audience, most marketers indicated that it was relatively straight forward to optimize search for the International market
• Cross reference the primary search language by country
• Google, MSN Live number 2 followed by Yahoo across all of Europe
• There are a few local search engines that are specific to each country. very low % of traffic
• It is critical to do accurate translations!
• Use an international hosting provider with a top level domain

• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink

• Robert Murray, President, iProspect
• Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media, an Omnicom Media Group Company
• Steven Kaufman, SVP, Media Director, Digitas
• Bob Tripathi, Search Marketing Strategist, Discover Financial Services

Notes:

• There is a huge slide displaying the following information
  • Take This Home
    • What’s the best plan?
      • Holistic Strategies
      • Agency Integration
      • Brand Integration
• Case study on Gatorade micro site strategy for natural search
  • Search input given in the wire frame strategy - 2 years ago SEO would have been thought about after launch - 50% of sites are starting earlier than 2 years ago.
  • The efficiency and effectiveness of search has driven the adaption of including SEO planning earlier.
• Market conditions have changed where budget is now coming from TV and other traditional channels and moving to online.
• The applause meter shows a balanced attendance between agencies and in house buyers.
• Most money being spent in marketing is being spent on accountability. Search falls into this sweet spot.
• Understanding the lifetime value of your customer allows smart marketers to make key decisions.
• Search is being used today to justify traditional media effectiveness, aka spikes in volume at certain times and geographies.
• Panelist Comment: Search engines need to do a better job selling brand. Advertisers are launching campaigns to not click, but show brand.
• Baby Boomer demographic as a whole not interested in doing business online. Although 2/3 of offline messages have seen results in search and 2/3 of those purchased from the company that introduced them.
• Advise clients to include testing budgets so you know where to move without jeopardizing your primary campaigns.
• Panelist points out that more money is spent on resources for TV vs search.
• Tips
  • Recognize the role of each term in your search campaign & measure
  • Understand demand capture vs demand acquisition
  • Know the lifetime value of your customers

• Anne Kennedy, Managing Partner & Founder, Beyond Ink

• Bryan Eisenberg, Co-founder, Future Now Inc.
• Brett Crosby, Group Manager, Google

Bryan is opening the discussion about conversation marketing versus click or visitor marketing. Most marketers are not budgeting for the tactics that can make the difference such as multi-variant testing.

1. Lack of Trust. 2. Establishing Relevance. Google uses this concept in presenting their search results. On average, when visitors come to a site 10% bounce off the site right away, 55% bounce in 2 clicks  and an additional 15% drop off by the third click. This is way too high and needs to be addressed. Users will click endlessly if they are finding what they are looking for; either content or links. Bryan is relating this concept to the analogy of a “broken scent”. When a dog is tracking something down it sniffs for the next clue. Two thirds of all visitors are bouncing off your site…so how do we rethink  this path of conversion?

Optimization needs to be thought of from a goal conversion perspective. Now Brett is going to talk about Google Analytics and the founder of Urchin is going to show us the “lost” opportunities analysis in Google Analytics. Both speakers agree that we should always be testing.  

Focus on high traffic areas of your website with the biggest potential for revenue; look at the landing pages, leaky funnels, site overlay, and internal site search pages. How do I know if it’s the site vs. the ad that needs adjustment? Brett is relating website traffic to auto traffic patterns and flow.

Looking at reports in the analytics products can seem intimidating at first…recommendation is just go to the area that makes the most sense first. The first thing we are looking at is traffic ad bounce rate. Bounce rate is defined as those who leave fairly quickly. The first area he is focusing on is the landing page section. How can we increase page views and minimize bounce rate? Once inside Google Analytics, looking at the views tab on the far right, review bounce rate graph and focus on the red indicators. Next is the funnel report. Traffic going down the center achieve the goal. Looking at the exits will focus you on the “leaky funnel”. Look at this with the site overlay feature and some actionable info is very apparent. Internal site search is another way to see what users are looking for. This really shows us ways to test content. Where do they start and where do they end?  Do we need to add pages to help or make the path smoother?

How do we know if it’s the ad or the page?

Look at the landing page optimization panel to study a particular page. look at the non paid bounce rate vs. paid bounce rate. Check the “scent”.. is this page delivering? If paid traffic converts more than the site average, chances are the ads are working well. One way to get started in testing is to start small, for example, working towards ‘contact us’ paths.

Now the panel will take questions and answers. Bryan will be giving away his book “a/b testing - Always Be Testing“. Also chheck out www.ConversionUniversity.com for more information.

Basic plan is to take the traffic coming into your site and split it down different testing paths. Minor code adjustments are needed to use the Google Optimizer tool. Most marketers need think of what the intent is of the keyword used by the visitor. Someone can use the same keyword but have two different intentions. The keyword might be good and the experience once on the site could be bad. Bryan is showing us how personality types look at web sites very differently.

There are four major categories, methodical, competitive, spontaneous and humanistic. Looking at Overstock.com, 98% of the traffic bounced.  For Spontaneous people it worked; Humanistic did not have any content (reviews); Methodicals did not relate and Competitives wanted to use search. They found adding an  image that talked to the other personas increased revenue by 70,000 a day. Wow…it would be nice to have a site that has that big of an opportunity.

Showing service levels agreements around contact forms. Have policies displayed as well. Keeping checkout processes to a minimum (2-4 steps). Bryan is showing us many examples and he is a very fast talker.

• David Szetela, CEO, Clix Marketing

• Mary Bowling, Senior SEO, SEO Blizzard Internet Marketing, Inc.
• Brock Purpura, CEO, Etology
• Aaron Shear, Partner, Boost Search Marketing
• Stephan Spencer, Founder & President, Netconcepts, LLC