There is no question that social networking is buzzing and becoming more prevalent. Sites like LinkedIn, FaceBook, and MySpace are growing rapidly. But how do marketers evaluate social network advertising and what is it? Well…
37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011. (Source: eMarketer)
Will Social Networking be a tactic to which marketers flock? Well, perhaps for some, others not so much- not to say it’s not driving advertising revenue today and is projected to grow:
eMarketer projects that worldwide online social network advertising spending will grow from $1.2 billion in 2007 to $2.2 billion in 2008, 82%. Worldwide spending will top $4 billion in 2011.
Today it is more prevalent amongst Millenials, but is being adopted by Gen Xer’s and Baby Boomers more and more. As targeting capabilities continue to evolve on Social Networking platforms, marketers will not be able to ignore; especially if social network marketing delivers on its promise of peer recommendations.
In the news recently, MySpace and Facebook have unveiled behavioral ad platforms aimed at mining the voluminous personal data users provide through profile pages and other site activities for the benefit of advertisers.
We evaluate social networking for our clients and help align with their objectives and goals.
Invite me to join your LinkedIn Network today. Eric Dudley’s LinkedIn page.
