We are getting ready to head out to San Jose for the 2008 Search Engine Strategies Conference, Aug. 18-22. For the first time we will be blogging LIVE providing great information on the latest in Search Engine Marketing. Please join us here at MarketerInsight to learn what’s going on at Google, Yahoo and MSN Live Search.
Below is a overview of what’s going on. Please let me know on what topics are of interest to you. I have some ideas but would like confirmation. So here it goes…
Search Engine Strategies offers 5 different tracks on the first day of the conference, they are:
- World View
- Search 2.5
- Search Industry Track
- What’s Next?
- ClickZ Track
The first session I’m planning to attend falls under the What’s Next track, called More Customers, Fewer Costs - Why Marketing to the ‘Long Tail’ Makes Sense. This session “will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience.”
The next session on my personal agenda is Pay Per Conversion, which is under the Search Industry Track. This session will center around how to improve content to increase conversion rates.
The Keynote Panel follows with a conversation about How Search Fits Into Digital Advertising.
After lunch, I will be attending the Storyteller Marketing session. This session will teach how to communicate by telling a story and how the storytelling method delivers a memorable message which will hopefully lead to positive results.
The final panel of the day is a Keynote Presentation by Lee Siegel, author of “Against the Machine.“ I’m looking forward to receiving a copy of the book and letting you know what it’s all about.
Finally, the day ends with a VIP dinner hosted by Omniture’s Chris Zaharias. The dinner is sure to be an exciting end to an exciting day. I plan on posting updates while I’m attending the different sessions to keep you current on what we’re learning.
Coming up Day 2 of 4.
Seminars are currently offered in two areas: AdWords and Analytics. AdWords Seminars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup to bidding and campaign management strategies. Analytics Seminars will help you better leverage the insights found in your Analytics report by covering topics such as setup tips, best practices, and analysis techniques. Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords and Analytics accounts to teach you how to achieve your goals.
