As a marketer, are you looking for a way to combine your email strategy with social media? ExactTarget’s Social Forward allows your customers to share email messages and allows you to track how the message is being forwarded. ExactTarget has partnered with ShareThis to create a tool that gives email marketers a way to enable and track sharing.
There are three main capabilities of Social Forward:
- ShareThis integration: Subscribers are able to share content with over 20 social networks and you are able to track and determine top networks and content.
- Direct to Social: Subscribers can post content directly to the social network of their choice with the click of a button.
- Forward to a Friend: Subscribers can share your content with friends via email and you can track how many times your message was forwarded.
But wait, there’s more!
ExactTarget’s Twitter Integration allows marketers to extend the reach of their one-to-one marketing programs to Twitter. With a single send, marketers can reinforce email messages with a coordinating Twitter status or execute a Twitter campaign alongside an email program.
Through an intuitive interface, you can:
- Update a Twitter status from an email send or landing page
- Tweet directly to your followers
- Create tweet-sized (20 characters or less) URLs for calls-to-action with ExactTarget’s integration with bit.ly
- Extend the reach of email campaigns across social networks while also managing data for email, mobile, social and sites within a single platform
Why this makes sense:
The Twitter integration allows marketers to leverage the power of social media to boost the interactivity of an email marketing campaign by creating a dialogue with customers.
Social Forward allows your audience to instantly share content in a variety of ways, which spreads your message and builds subscriber engagement.
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