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	<title>Marketer Insight &#124; Online Marketing Strategies</title>
	<link>http://www.marketerinsight.com</link>
	<description>Thought Leadership from Interactive Marketing Agency WebsiteBiz - Delivering Unmatched Results</description>
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		<title>New Survey Identifies Social Media Challenges</title>
		<description><![CDATA[A few months ago, I was asked to participate in a survey about the value of social media and the associated challenges.  I just received the results from Econsultancy and was surprised to see that many companies are still struggling to realize the value in social media and generally are not measuring the impact of social [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/social-media-fully-embraced/</link>
			</item>
	<item>
		<title>How to Optimize Your Landing Pages for Results</title>
		<description><![CDATA[As an online marketer, I&#8217;m sure you&#8217;ve tried improving your landing page conversion rate by testing various combinations of headlines, offers, hero images, forms and calls to action.  Testing is definitely important for conversion optimization, but have you ever thought of improving your landing page before the testing stage?  In a recent article, Tim Ash, [...]]]></description>
		<link>http://www.marketerinsight.com/paid-search/optimize-landing-page-for-results/</link>
			</item>
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		<title>Social Media Marketing &#8211; How Einstein Bros Bagels Got it Right</title>
		<description><![CDATA[Einstein Bros. Bagels  wants to be your Facebook friend&#8230;and they&#8217;re giving out free bagels in return!  It&#8217;s true, bagel franchise recently launched a nationwide Facebook coupon campaign which, according to the company, is the first instance of a Facebook advertiser providing a free offer though instant digital coupons. Here&#8217;s how it worked, between January 25-31, [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/facebook/</link>
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		<title>Does Your Page Load Speed Affect Google Natural Rankings?</title>
		<description><![CDATA[This is one of those factors that as a marketer you want to know, right? 
Does the speed in which my site&#8217;s pages load affect my Google ranking? 
Google is all about creating a great user experience.  And Google knows that the speed in which a web page loads affects user experience.
Aberdeen Group recently found that just [...]]]></description>
		<link>http://www.marketerinsight.com/search-marketing/page-speed-affect-google-ranking/</link>
			</item>
	<item>
		<title>How to Increase Effectiveness of Your Display Ad with Multivariate Testing</title>
		<description><![CDATA[
Have you ever noticed where hero images in ads direct your eye? When we discuss multivariate testing, usually people think of changing key messaging and the call to action and only sometimes the subtleties of images.  The ad below is a great example of how important it is to consider testing different image elements, such as which  direction the [...]]]></description>
		<link>http://www.marketerinsight.com/media-buying/display-ad-multivariate-testing/</link>
			</item>
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		<title>Top Email Marketing Tactics for 2010</title>
		<description><![CDATA[How are you planning on using email this year?  Take a look at our top 10 email marketing tactics to use in 2010 for some ideas.
10 Email Marketing Tactics You Must Use In 2010
View more presentations from WebsiteBiz.


]]></description>
		<link>http://www.marketerinsight.com/email-marketing/top-email-marketing-tactics-2010/</link>
			</item>
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		<title>Integrate Email and Social Media</title>
		<description><![CDATA[With the surge in popularity of social media, what is the fate of email?  Many marketers are still thinking in a &#8216;one or the other&#8217; mind-frame, but to achieve maximum results you should be integrating.  Take a look at the presentation below for more information on how to integrate social media with email marketing.
Exact Target Email [...]]]></description>
		<link>http://www.marketerinsight.com/social-media/integrate-email-social-media/</link>
			</item>
	<item>
		<title>Predictions for Online Marketing in 2010</title>
		<description><![CDATA[We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. 
While it&#8217;s different for each client and situation, I have composed general online marketing predictions for 2010. 

Companies will systematically cut out marketing tactics that cannot demonstrate positive ROI - This seems like a logical conclusion for [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/predictions-online-marketing-2010/</link>
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	<item>
		<title>Changes Coming to Facebook</title>
		<description><![CDATA[Facebook has made some changes recently:

Boxes Tab and Applications - Under the new design, Boxes and the Boxes tab will be removed and any current content offered in them will disappear immediately upon the new Pages launch. Posting content on the Wall of Facebook Pages is a great way to spread a brand message by [...]]]></description>
		<link>http://www.marketerinsight.com/social-media/coming-facebook/</link>
			</item>
	<item>
		<title>How To Determine Your Audience&#8217;s Social Media Persona from Your Audience Demographic</title>
		<description><![CDATA[If you&#8217;re like me, you&#8217;ve probably thought about the Social Media personas of your target audience.  As a marketer, knowing your target audiences&#8217; Social Media personas can change the way you chose to segment and engage in conversation.   
Just drop in your audience&#8217;s demographics to see your social media persona mix according to Forrester (based on 2009 data):
 

Based on [...]]]></description>
		<link>http://www.marketerinsight.com/social-media/how-to-determine-social-media-personas/</link>
			</item>
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		<title>How to Use Google Analytics&#8217; New Annotations Feature</title>
		<description><![CDATA[Have you ever looked at your website&#8217;s data and wondered if there was a reason or specific event that triggered changes in traffic?  One that might be explained from a media related or business event? We have often asked ourselves this very question and the folks at Google have now given us a solution.  Viola!
The launch of Annotations [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/google-analytics-annotations-feature/</link>
			</item>
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		<title>New Google Search Ad Enhanced with Product Extensions</title>
		<description><![CDATA[Google is constantly updating how their search results appear, allowing users to see videos, maps and useful links on the search page, also known as &#8220;universal search&#8221;.  The newest Google sponsored listing update include product images and prices.  This feature allows searchers to quickly see relevant  products from a Google advertiser.  Product extensions show the product images, description [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/google-search-ad-format/</link>
			</item>
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		<title>Less is More with Social Media Landing Pages</title>
		<description><![CDATA[Landing pages are typically used in paid search or email marketing campaigns to invoke a single response, promote a specific offer or measure a certain campaign tactic in an isolated environment.   Effective landing pages provide visitors with an online experience that gives them relevant information and a clear path to having their needs met. [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/social-media-landing-pages/</link>
			</item>
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		<title>Are You Ready for Mobile Marketing Demand?</title>
		<description><![CDATA[Over 46 million people actively search the mobile web every month.  With number like that, it is obvious why Google is buying mobile display advertising start-up AdMob for $750 million.  Google is trying to leverage the increasing demand of web-enabled smartphones by being a leader in the mobile space. 
The Kelsey Group, a market research firm, projects that [...]]]></description>
		<link>http://www.marketerinsight.com/online-marketing/ready-mobile-ad-market-increase/</link>
			</item>
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		<title>Why Integrating Social Media and Email Marketing Makes Sense</title>
		<description><![CDATA[As a marketer, are you looking for a way to combine your email strategy with social media?  ExactTarget&#8217;s Social Forward allows your customers to share email messages and allows you to track how the message is being forwarded.  ExactTarget has partnered with ShareThis to create a tool that gives email marketers a way to enable [...]]]></description>
		<link>http://www.marketerinsight.com/email-marketing/integrating-social-media-email-marketing-sense/</link>
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