http://www.marketerinsight.com For online marketers passionate about maximizing Internet channel ROI Thu, 24 Jul 2008 20:39:56 +0000 http://backend.userland.com/rss092 en We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals.  This year, the topics include: Website Strategy Customer Life-Cycle and Loyalty Marketing Search Engine Marketing Demand Generation Email Marketing Social Media Strategies A colleague and I are attending this event in hopes of honing ... http://www.marketerinsight.com/2008/07/24/2008-online-marketing-summit/ Once again, Yahoo is playing follow the leader with Google. Google recently announced their capability to read Flash content and Yahoo just announced their ability to do the same. This gives online marketers more freedom to create media rich websites without worrying about creating a separate HTML site. Up ... http://www.marketerinsight.com/2008/07/21/yahoo-able-to-crawl-flash/ As Reported by Efficient Frontier, below is a look at the average cost-per-click in major paid search marketing campaigns by vertical industry for June 2008, compared to May 2008.The vertical industries with the most fluctuations were Mortgage, Travel, Retail and Finance. Full coverage of the data in the report can be ... http://www.marketerinsight.com/2008/07/17/new-research-comparing-search-cost-per-click-across-industry-verticals/ YouTube is proving to be a challenging advertising platform for Google. Google acquired YouTube in 2006, signaling big ambitions for online video advertising. However, they are running into a series of problems with copyright infringement issues and the fact that many online agencies and advertisers are still weary ... http://www.marketerinsight.com/2008/07/16/youtube-video-ads/ Although relatively new, social media and social networking have become integral to Internet marketing. If you are considering using this new marketing channel, but don't know where or how to begin, then you may find the following suggestions helpful. Developing a Social Media Marketing Strategy: Where to Begin... Define your goals. ... http://www.marketerinsight.com/2008/07/10/social-media-marketing-strategy/ For years Flash (what is Flash?) in a website has meant that a search engine couldn't read the content or links.  This forced online marketers engaged in SEO (Search Engine Optimization) to take time consuming precautions to work around the Flash.  Leave it to Google to work with Adobe (previously called Macromedia Flash) to ... http://www.marketerinsight.com/2008/07/09/seo-for-flash-websites/ For the second consecutive year, I was given the opportunity to participate at the Entrepreneurs' Organization Global Leadership Conference in San Francisco.  It's one of my favorite places to visit and it's close to my mom so I get to visit with her.  It's gravy that it happens to be adjacent ... http://www.marketerinsight.com/2008/07/09/global-leadership-conference/  Yahoo now has deals with competitors' Microsoft and Google redefining "keep your enemies close".  Below is a chart showing the deals side by side. View Yahoo's press release  Google's Blog Feature Google Microsoft Stock Purchase Google might have shown Yahoo investors love by a purchase, but that might also have triggered more anti-trust issues Would have purchased $8 billion ... http://www.marketerinsight.com/2008/07/09/yahoo-google-microsoft/ As many expected, Yahoo and Google officially announced a non-exclusive advertising agreement. The news puts an end to lingering talks involving Microsoft and their intentions to acquire Yahoo…read the Microsoft press release here. In case you missed it, back in April, Yahoo confirmed that it was running a limited test of Google ... http://www.marketerinsight.com/2008/06/13/yahoo-and-google-announce-partnership/ Internet Retailer, the leading industry guide for the online retailing industry, released their annual Top 500 Guide that analyzes and ranks the top 500 online retailers. The guide segments online retailers into four categories— Retail chains, Web only companies, Catalogers, and Manufacturers. Surprisingly, retail chains only managed 18% growth compared ... http://www.marketerinsight.com/2008/06/11/insight-from-internet-retailer-top-500-guide/ In it's never ending pursuit of catching up to Google, Microsoft has formed a new agreement with HP to become the default search engine provider.  This move replaces the deal HP signed with Yahoo less than two years ago.  What makes this news particularly interesting is that Microsoft has experienced a search ... http://www.marketerinsight.com/2008/06/04/microsoft-search/ A member of the Google User Experience Group has posted a guide to "Googley" design on the Official Blog…which seeks to provide insight into how Google designers and researchers worldwide approach everything from - user interface design, visual design, user research, web development, and user interface writing. The ten "googley principles ... http://www.marketerinsight.com/2008/04/24/search-engine-design/ According to Forrester… Q1 was rough with consumer spending in the US dropping, hurting both US and global brands, and with stocks in a tailspin every time anyone used the word "recession." In March, Forrester asked its CMO Panel how the downturn would affect their budgets. More than one hundred panel members, ... http://www.marketerinsight.com/2008/04/10/media-marketing-economic-downturn/ Google recently announced the availability of a benchmarking service that gives users the ability to compare their properties to other sites within an industry. Brett Crosby from the Google Analytics blog writes, "Of course, benchmarking only works if people can opt to share their data into the system, so we're ... http://www.marketerinsight.com/2008/04/10/dat-benchmarking-service-available-from-google/ I was recently invited to speak in "Plain English" on the topic of online Social Networking for Businesses as part of a quarterly program hosted by Womble Carlyle, one of the nation’s largest and most innovative law firms. Our discussion outlined best practices and marketing options available to businesses in social ... http://www.marketerinsight.com/2008/04/08/social-networking/