Online Marketing Strategies from MarketerInsight

Bidding has opened up for Google print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ. Google print ads provides circulation and readership data, including proportion of males and females, percentage of those who are college educated, average age and average household income. Publications include “Car and Driver,” “Women’s Health and Fitness,” and “Martha Stewart Kids.”

Here is an early look at one of the Google print ads that ran in the Chicago Sun Times