Comments on: How to Increase Effectiveness of Your Display Ad with Multivariate Testing http://www.marketerinsight.com/media-buying/display-ad-multivariate-testing/ Thought Leadership from Interactive Marketing Agency WebsiteBiz - Delivering Unmatched Results Mon, 26 Jul 2010 13:32:09 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Daniel http://www.marketerinsight.com/media-buying/display-ad-multivariate-testing/comment-page-1/#comment-1530 Daniel Mon, 01 Feb 2010 14:37:10 +0000 http://www.marketerinsight.com/?p=2211#comment-1530 Huh... I woulda thunk the opposite ad would have been more effective. My thinking would be, yeah, that's great that when actually noticed that the ad is more effectively read, but my feeling would have been that the gaze might have brought the reader in in the first place. But that is just intuition, I have no data. And besides, the model is hot... I noticed her more when she was doing the gaze. Alas, I am not the target audience tho, am I? Guys noticing a hot model won't necessarily move any SunSilk off any shelves I'm thinking. Good thoughts for sure! Thanks for the testing ideas! Subtle difference can be huge I see! Huh… I woulda thunk the opposite ad would have been more effective. My thinking would be, yeah, that’s great that when actually noticed that the ad is more effectively read, but my feeling would have been that the gaze might have brought the reader in in the first place. But that is just intuition, I have no data. And besides, the model is hot… I noticed her more when she was doing the gaze. Alas, I am not the target audience tho, am I?

Guys noticing a hot model won’t necessarily move any SunSilk off any shelves I’m thinking.

Good thoughts for sure! Thanks for the testing ideas! Subtle difference can be huge I see!

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