Google’s newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many others.
Unlike Google AdWords, site targeting ads do not appear on search result pages and are not text ads but image ads.
When should marketers evaluate Site Targeting?
Google site targeting provides marketers new avenues primarily for branding and secondly direct response lift from other tactics. As an online marketer, I like Site Targeting for the following reasons:
> Ability to site target specific sites, that are consistent with a brand
> Targeting an audience with contextual placement based on keywords.
> Use of creative ad formats, such as varying sizes and animation.
> Competitive bidding on a CPM basis, which could place pressure on other CPM-based media
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