Website partner and leading ad network, Collective Media, recently released their 2nd Annual Ad Network Study. The survey produced and managed by Collective Media seeks to better understand the role of online advertising networks for both interactive agencies and advertisers.
“According to TNS Media Intelligence in January 2008, Internet display advertising is on the rise and will see and increase of 14.4% in 2008 as compared to 2007.”
Below are conclusions from the study along with a link to the full report here:2008 Ad Network Study:
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Ad networks are not just for the direct marketers anymore, there is rapid adoption amongst brand advertisers.
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Over 91% of agencies and advertisers believe ad networks are safe for brand advertisers.
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The rise of premium and vertical ad networks is providing greater site transparency and higher inventory quality.
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Targeting and inventory quality supplant reach and efficiency as the most important factors in choosing to work with ad networks and differentiating one ad network from another.
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Behavioral targeting is the fastest growing targeting type in use by agencies and advertisers.
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Ad exchanges are garnering a lot of media attention, but very little agency and advertiser usage to date.
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The overall perception of ad networks has improved dramatically with 96% of respondents citing improvement in opinion.
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