Online Marketing Strategies from MarketerInsight

For the first time ever, the Internet is a dominant channel for presidential candidates to use in order to get their message out to voters.  This also marks the first time we can really measure how people are interacting with each candidate.  Obama and McCain are both highly visible online, especially through social-networking sites such as FaceBook and MySpace. 

This chart from The Wall Street Journal shows how the candidates are being represented online through mentions and user interaction.  It is interesting to note that for most categories, Obama has a clear online lead.  This reflects not only the polls but the online marketing budget and younger online audience he draws.  I can’t tell you how many presidential emails I have received this year…

If you haven’t voted, early, there are only 5 more days until Election Day.  Make sure you get out there and vote!