This statement is one of the foundations of effective one-to-one email marketing strategies. It’s also a core belief of ExactTarget’s Subscribers Rule! philosophy, as introduced at this year’s ConnectionsUser Conference. The Subscribers Rule philosophy is built upn three simple directives:
Serve the Individuals
Honor their unique preferences with regard to communication, channel, content and frequency
Deliver timely, relevant content that improves their lives
Read more about Subscribers Rule!here and watch our very own Tom Dressler, WebsiteBiz Internet Marketing Director, discuss his thoughts about how marketers can build better relationships using the Subscribers Rule philosophy, in this exclusive interview with ExactTarget VP of Marketing, Jeff Rohrs…
Kyle Bumgardner is an active member of the interactive marketing community and has earned a reputation as a marketing expert for medium and large companies. He is co-founder of Charlotte Interactive Marketing Association and serves on that organization’s board of directors. Kyle has been called upon to speak at American Marketing Association (AMA), Charlotte Chamber and Engage Charlotte events, Ben Craig Center business seminars, WombleTech technology seminars and other regional online marketing and social media events. He is a regular contributor to Marketer Insight and has served as guest blogger for online marketing conferences including Search Engine Strategies (SES).
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