Display Media Retargeting re-engages the 98 percent of Web browsers who visit a Web site yet don’t convert on their first visit, and can include those who arrive from a search engine. Retargeting is a progressive tactic among marketers looking to more effectively measure and generate ROI from online display media. Major networks including offering retargeting capabilities include Collective Media, 24/7, AOL, and Fetchback – an company who focuses exclusively on retargeting.
Here’s how it works:
- A visitor visits your website and an anonymous cookie is placed and associated with that visitor’s browser.
- From that point forward, each visitor is uniquely identified on the network and is shown your ads after they have left your website.
- Keeping your brand in front of lost visitors significantly increases ROI opportunity.
For more on Retargeting, check out this video below from Fetchback…
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{ 4 comments… read them below or add one }
Thank’s for your information. Its good informatin for me ( I am newbie). and now.
build a website
<a href=”#comment-1410″ rel=”nofollow”>@Jessica Ehan </a>
What do you mean? Offline?
@Jessica Ehan
What do you mean? Offline?
I guess that could work in Media Buys as well.