According to the latest information provided by Forrester…
Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) of 25% as they continue to refine existing programs to drive more online sales and also experiment with new media and richer display ads to boost brand awareness and customer engagement.
What great news…something that looks positive when reporting about the economy.
Some interesting facts:
- More than 1/3 of all Internet Marketing spend comes from Retail Marketers
- Retail Marketing is a veteran when it comes to Interactive Marketing
- Smart Interactive Marketers focus first to refine current programs to increase sales
- Experiment with new media to boost brand awareness and customer engagement
The lessons mentioned here make sense to me. Increase marketing when times are tough. Focus on channels that can be measured. Optimize existing ROI programs while testing other awareness opportunities.
Your comments are welcome and appreciated.
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