Yes, a 1% increase in conversion rates is very good, but a 11% increase is quite significant-Congratulations! We’d love for you to take a peek at SiteSpect for A/B and multivariate testing (check out: http://www.sitespect.com).

We do it without page tagging, so tests are run in a matter of minutes without IT involvement; and it’s a sophisticated platform run as either SaaS or as an enterprise server. Anyway, just wanted to drop a comment to let you know that website testing and targeting can be done quickly without the page tagging.

Thanks!
Jason O’Keefe

Eric- I appreciate your adoption of MVT. I’ve spent much of the past three years evangelizing it myself. However, I wanted to point out that the statement above is not necessarily true. In fact in most scenarios the opposite is true. Many times A/B testing can accomplish better results, with higher confidence, in much less time.

As an example, the Quickbooks tests you reference as MVT were actually A/B/C tests.

Happy testing!