Where Do Your Customers Start Their Day?
by Kyle Bumgardner on June 25, 2010
Understanding where your audience spends time online is the most important factor in delivering the right message at the right time.
But, to reach your customers during their daily routine requires an integrated approach and careful alignment of messaging across channels.
For most people, the first place you go online in a typical day reveals a lot about priorities and motivations that drive future online interactions. Know your customers and understand their online motivations – And learn not just who to market to, but how, when, and where!
Try this interactive tool from ExactTarget to see how well you know your customers!
Kyle Bumgardner is an active member of the interactive marketing community and has earned a reputation as a marketing expert for medium and large companies. He is co-founder of Charlotte Interactive Marketing Association and serves on that organization’s board of directors. Kyle has been called upon to speak at American Marketing Association (AMA), Charlotte Chamber and Engage Charlotte events, Ben Craig Center business seminars, WombleTech technology seminars and other regional online marketing and social media events. He is a regular contributor to Marketer Insight and has served as guest blogger for online marketing conferences including Search Engine Strategies (SES).
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{ 1 comment… read it below or add one }
Great post, I agree that knowing where your target audience starts and end their day is a huge deal. You can figure out the best times to market to them and use that information to your advantage. For example I have come to figure out the peak times where I get the most readers for my own blog, and tend to post at that time each day.