Over 46 million people actively search the mobile web every month. With number like that, it is obvious why Google is buying mobile display advertising start-up AdMob for $750 million. Google is trying to leverage the increasing demand of web-enabled smartphones by being a leader in the mobile space.
The Kelsey Group, a market research firm, projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. It projects that mobile search will go from 24 percent of the total mobile ad market last year to 73 percent of the much larger market in 2013.
As mobile devices become more prevalent as a method of searching and there is a greater understanding and adoption of web enabled mobile devices, marketers must engage their audience demand on the mobile platform. Search will clearly dominate the smartphone mobile landscape, and as marketers we need to optimize the search experience for mobile marketing.
How are you preparing for mobile marketing demand? Please comment.
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{ 1 comment… read it below or add one }
Is it not enough to optimize content for the mobile platform? Seems to me that the same content formatted correctly for the appropriate platform (mobile vs full browser) would be enough?
Maybe not?
My big “plan” was to take content already stored in the database and present using a different template for mobile when a client visits using that platform. I suppose I was going to detect the browser and present automatically.
Is that not enough? I know to not use plug-in specific content presentation (like flash). I guess videos when required might present a problem using this approach, but if we can keep content presentation to xhtml/css/ etcetera is there really a huge problem with this approach?
Besides, maintaining two sets of data would be problematic at best I would think.
Anyways, just some thoughts…