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	<title>Comments on: Are You Ready for Mobile Marketing Demand?</title>
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	<description>Thought Leadership from Interactive Marketing Agency WebsiteBiz - Delivering Unmatched Results</description>
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		<title>By: Daniel</title>
		<link>http://www.marketerinsight.com/online-marketing/ready-mobile-ad-market-increase/comment-page-1/#comment-1531</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Mon, 01 Feb 2010 14:43:37 +0000</pubDate>
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		<description>Is it not enough to optimize content for the mobile platform? Seems to me that the same content formatted correctly for the appropriate platform (mobile vs full browser) would be enough?

Maybe not?

My big &quot;plan&quot; was to take content already stored in the database and present using a different template for mobile when a client visits using that platform. I suppose I was going to detect the browser and present automatically.

Is that not enough? I know to not use plug-in specific content presentation (like flash). I guess videos when required might present a problem using this approach, but if we can keep content presentation to xhtml/css/ etcetera is there really a huge problem with this approach?

Besides, maintaining two sets of data would be problematic at best I would think.

Anyways, just some thoughts...</description>
		<content:encoded><![CDATA[<p>Is it not enough to optimize content for the mobile platform? Seems to me that the same content formatted correctly for the appropriate platform (mobile vs full browser) would be enough?</p>
<p>Maybe not?</p>
<p>My big &#8220;plan&#8221; was to take content already stored in the database and present using a different template for mobile when a client visits using that platform. I suppose I was going to detect the browser and present automatically.</p>
<p>Is that not enough? I know to not use plug-in specific content presentation (like flash). I guess videos when required might present a problem using this approach, but if we can keep content presentation to xhtml/css/ etcetera is there really a huge problem with this approach?</p>
<p>Besides, maintaining two sets of data would be problematic at best I would think.</p>
<p>Anyways, just some thoughts&#8230;</p>
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