MarketingSherpa’s Search Marketing Benchmark Guide for 2009 has been released, which provides an interesting collection of data that can be used a reference when determining what role Search Marketing needs to play in an organization.
To organize the 300+ charts and survey results, The Guide covers 5 major areas outlined below:
- Budgeting and Search
- Tactics of Search
- Search Providers Explored
- Measuring and Testing
- Search Benchmarks
Useful takeaways from the guide:
- Budgeting for Search requires strategic planning
- Search Advertising affects Your Brand ( Favorably)
- More marketers have adopted analytics (Google Analytics leads the way
Survey Results to consider for 2009:
- Conversion and ROI rank as the top two most under-used metrics for Search Marketing
- Search is a medium that affects the perception of your Brand
- The majority of marketers “under-budget” for Search and fail to realize their goals
Read and download the full Executive Summary here
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