News | Blog | Careers
888.901.7434

Search Marketing Benchmark Guide for 2009

by Kyle Bumgardner on September 16, 2008

MarketingSherpa’s Search Marketing Benchmark Guide for 2009 has been released, which provides an interesting collection of data that can be used a reference when determining what role Search Marketing needs to play in an organization.

To organize the 300+ charts and survey results, The Guide covers 5 major areas outlined below:

  1. Budgeting and Search
  2. Tactics of Search
  3. Search Providers Explored
  4. Measuring and Testing
  5. Search Benchmarks

Useful takeaways from the guide:

  1. Budgeting for Search requires strategic planning
  2. Search Advertising affects Your Brand ( Favorably)
  3. More marketers have adopted analytics (Google Analytics leads the way

Survey Results to consider for 2009:

  1. Conversion and ROI rank as the top two most under-used metrics for Search Marketing
  2. Search is a medium that affects the perception of your Brand
  3. The majority of marketers “under-budget” for Search and fail to realize their goals

Read and download the full Executive Summary here

{ 1 comment… read it below or add one }

Zain March 13, 2009 at 2:54 AM

will this help me set benchmarks for organic campaigns as well ? I have always had issues setting goals for SEO campaigns due to the unpredictable nature of search engines algorithms and its ranks. Could you please what kind of information will it provide about benchmarking organic search campaigns.

Zain

Leave a Comment

Previous post:

Next post: