MarketingSherpa’s Search Marketing Benchmark Guide for 2009 has been released, which provides an interesting collection of data that can be used a reference when determining what role Search Marketing needs to play in an organization.
To organize the 300+ charts and survey results, The Guide covers 5 major areas outlined below:
- Budgeting and Search
- Tactics of Search
- Search Providers Explored
- Measuring and Testing
- Search Benchmarks
Useful takeaways from the guide:
- Budgeting for Search requires strategic planning
- Search Advertising affects Your Brand ( Favorably)
- More marketers have adopted analytics (Google Analytics leads the way
Survey Results to consider for 2009:
- Conversion and ROI rank as the top two most under-used metrics for Search Marketing
- Search is a medium that affects the perception of your Brand
- The majority of marketers “under-budget” for Search and fail to realize their goals
Read and download the full Executive Summary here
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{ 1 comment… read it below or add one }
will this help me set benchmarks for organic campaigns as well ? I have always had issues setting goals for SEO campaigns due to the unpredictable nature of search engines algorithms and its ranks. Could you please what kind of information will it provide about benchmarking organic search campaigns.
Zain