Social Media Optimization Session at SES San Jose
Community-built websites like Facebook, YouTube, Microsoft Tagspace, and Wikipedia, and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Hear how-to’s and tips from search marketers who have discovered what works today and what to avoid.
Moderator:
- Pauline Ores, SES Advisory Board & Senior Marketing Manager, Social Media Engagement, IBM Corporation
Speakers:
- Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant
- David Snyder, Search Specialist, JRDunn.com
- Liana Evans, Director of Internet Marketing, KeyRelevance
Notes from Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant:
- Kendall opens talking about how we should be looking at Integration vs. Synchronization.
- “Digital” is a trend that means more today than ever. Creativity flows into great ideas.
- Social Media come of Age: Consumers voice is now heard. Smart marketers are planning to tap into this buzz. Consumers are big time influencers and smart marketers are giving them tools to use. Today blogs are showing up in integrated media plans as well.
- Integration and Social Media Case Study from Special K - Various media distribution with a call to action focused on search. Search the Special K Challenge for more details.
- Ning.com is a new creative social network creation tool with tons of customization
- sCRM - a new term integrating Social Media and CRM collaboration; surveys, polls, storytelling and the propagation of brand
- SocialSpark: Blog network - A Social Marketing Network that provides blog marketing, social media marketing, word of mouth marketing, conversational marketing through an online blog advertising service.
Notes from Liana Evans, Director of Internet Marketing, KeyRelevance:
- She has a focus on Social Media from a SEO perspective
- Liana says make sure you are talking to the audience in a way that connects you as friends. If you look like a marketer you will be outed.
- Share in a way that is conversational. They will spread the word for you if your conversation is positive.
- Social Media gives the consumer the control and is huge.
- Key understanding include who is in your target market and what are they doing
- Liana tells us to read “Groundswell” by Charlene Li
- The 2 biggest areas in social media are video and photo sharing
- Other areas include social bookmarking, social sharing, etc…
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