Comments on: Multivariate Testing is Low Hanging Fruit for Marketers http://www.marketerinsight.com/online-marketing/tested/ Thought Leadership from Interactive Marketing Agency WebsiteBiz - Delivering Unmatched Results Thu, 18 Mar 2010 19:07:19 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Chris http://www.marketerinsight.com/online-marketing/tested/comment-page-1/#comment-1235 Chris Tue, 30 Jun 2009 02:29:16 +0000 http://www.marketerinsight.com/?p=1232#comment-1235 I am surprised Jupiter's number is that high. I'd be interested in knowing what the exact question was. Given the size of the "yes" group I would guess that it allowed a loose definition of "multivariate" or "using." I am surprised Jupiter’s number is that high. I’d be interested in knowing what the exact question was. Given the size of the “yes” group I would guess that it allowed a loose definition of “multivariate” or “using.”

]]> By: Multivariate Testing - Top 10 Online Resources | Cultural Multivariate Website Optimisation Resources http://www.marketerinsight.com/online-marketing/tested/comment-page-1/#comment-1137 Multivariate Testing - Top 10 Online Resources | Cultural Multivariate Website Optimisation Resources Tue, 23 Jun 2009 14:22:03 +0000 http://www.marketerinsight.com/?p=1232#comment-1137 [...] 7. Multivariate Testing is Low Hanging Fruit for Marketers [...] [...] 7. Multivariate Testing is Low Hanging Fruit for Marketers [...]

]]> By: Multivariate http://www.marketerinsight.com/online-marketing/tested/comment-page-1/#comment-527 Multivariate Sat, 23 May 2009 07:29:34 +0000 http://www.marketerinsight.com/?p=1232#comment-527 Many thanks for this article and for publishing these very interesting stats from JupiterResearch. I have recently written about this topic in my blog and I tried to identify reasons why multivariate testing hasn't been adopted more readily here in the UK. I came up with a few ideas including cost and know-how, but also the issue of who owns the responsibility for sales conversion rather than just traffic to the site. The whole post can be found here: http://www.culturalmultivariate.com/multivariate/is-multivariate-analysis-arriving/ Many thanks for this article and for publishing these very interesting stats from JupiterResearch.

I have recently written about this topic in my blog and I tried to identify reasons why multivariate testing hasn’t been adopted more readily here in the UK.

I came up with a few ideas including cost and know-how, but also the issue of who owns the responsibility for sales conversion rather than just traffic to the site. The whole post can be found here:

http://www.culturalmultivariate.com/multivariate/is-multivariate-analysis-arriving/

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