As many expected, Yahoo and Google officially announced a non-exclusive advertising agreement.
The news puts an end to lingering talks involving Microsoft and their intentions to acquire Yahoo…read the Microsoft press release here.
In case you missed it, back in April, Yahoo confirmed that it was running a limited test of Google Inc.’s AdSense for Search service, which delivered relevant Google ads alongside Yahoo!’s own search results. Apparently, the test was successful!
Yahoo’s press release points out revenue projections from the deal, which they expect to generate $250m to $450m during the first 12 months.
Google’s press release makes an interesting point that both companies will work on integrating their instant messaging clients.
For marketers, many expect better performance from Yahoo campaigns resulting in more visitors and higher conversions.
Of course, now the real test begins…stay tuned.
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As mentioned today on TechCrunch: “This rumor has been floating around for months, but EVP Qi Lu, the EVP engineering for Search and Advertising Technology Group, will be leaving Yahoo shortly. Lu reports to CTO Aristotle Balogh. He is the chief architect of Yahoo’s Panama search marketing platform (which means his job became significantly less interesting since the Yahoo/Google deal).”
Yahoo might get a boost in revenues from this deal, but at what cost?
Jay Nisenbaum
http://www.shopmedvet.com