News | Blog | Careers
888.901.7434

How To Determine Your Audience’s Social Media Persona from Your Audience Demographic

January 17, 2010

If you’re like me, you’ve probably thought about the Social Media personas of your target audience.  As a marketer, knowing your target audiences’ Social Media personas can change the way you chose to segment and engage in conversation.   
Just drop in your audience’s demographics to see your social media persona mix according to Forrester (based on 2009 data):

Based on [...]

Read the full article →

How to Use Google Analytics’ New Annotations Feature

January 5, 2010

Have you ever looked at your website’s data and wondered if there was a reason or specific event that triggered changes in traffic?  One that might be explained from a media related or business event? We have often asked ourselves this very question and the folks at Google have now given us a solution.  Viola!
The launch of Annotations [...]

Read the full article →

New Google Search Ad Enhanced with Product Extensions

December 4, 2009

Google is constantly updating how their search results appear, allowing users to see videos, maps and useful links on the search page, also known as “universal search”.  The newest Google sponsored listing update include product images and prices.  This feature allows searchers to quickly see relevant  products from a Google advertiser.  Product extensions show the product images, description [...]

Read the full article →

Less is More with Social Media Landing Pages

November 25, 2009

Landing pages are typically used in paid search or email marketing campaigns to invoke a single response, promote a specific offer or measure a certain campaign tactic in an isolated environment.   Effective landing pages provide visitors with an online experience that gives them relevant information and a clear path to having their needs met. [...]

Read the full article →

Are You Ready for Mobile Marketing Demand?

November 20, 2009

Over 46 million people actively search the mobile web every month.  With number like that, it is obvious why Google is buying mobile display advertising start-up AdMob for $750 million.  Google is trying to leverage the increasing demand of web-enabled smartphones by being a leader in the mobile space. 
The Kelsey Group, a market research firm, projects that [...]

Read the full article →

Why Integrating Social Media and Email Marketing Makes Sense

November 17, 2009

As a marketer, are you looking for a way to combine your email strategy with social media?  ExactTarget’s Social Forward allows your customers to share email messages and allows you to track how the message is being forwarded.  ExactTarget has partnered with ShareThis to create a tool that gives email marketers a way to enable [...]

Read the full article →

Drive Engagement with Online Video Contests

November 16, 2009

Creating interest and engagement among consumers should be an ongoing focus for marketers when creating brand awareness and building brand loyalty.  A well done online video contest like Bee M.D’s incents consumers to engage the brand and build loyalty.

Leading consumer packaged goods companies like Bee M.D. are using online video contests and sweepstakes as a [...]

Read the full article →

State of BtoB Online Marketing – Connections ‘09

October 26, 2009

Last week, I had the privilege of presenting at ExactTarget’s Connections ‘09  conference on the state of B2B online marketing.  It was a great opportunity to share the challenges and opportunities facing BtoB marketers today.  Below is the presentation:
State of BtoB Online Marketing – Connections ‘09
View more presentations from WebsiteBiz.

Read the full article →

The Demographics of Social-Networking Sites

October 15, 2009

According to public relations firm Future Works, there are more women than men on social networking sites.  57% of Facebook users are women and females make up 64% of MySpace users.
There have been other studies confirming that married women between the ages of 35 and 50 are the fastest growing segment of social media users, [...]

Read the full article →

← Previous Entries

Next Entries →