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Advanced SEO Roundtable: What is it Really? And Where is it Going? #SESSJ

by Kyle Bumgardner on August 17, 2009

It has been said that you stand a better chance of getting two SEOs to share a toothbrush than to agree on a common definition. If that’s so,

  • What really qualifies someone as an advanced SEO expert?
  • How should “the next level” of SEO be defined?
  • Questions and tips:
    • If donating to local charities, ask if they would link back to your site         
    • Top link-builders are essentially marketing and promoting a brand through value propositions
      • Substantiating the value of someone linking to a site

  • It’s important to understand who links to you and when you lose and gain links
  • Bing/Y! partnership impact on SEO
    • Huge change in Bing’s results due to access to Yahoo’s historical data
    • Subdomains on Bing = work!
    • Bing share should increase with launch and integration of Bing into Windows 7

Moderator:
Richard Zwicky, Founder & CEO, Enquisite

Speakers:

Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair ,
Todd Friesen, VP Search, Position Technologies
Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl

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