When B2B business buyers are looking for resources to help guide their purchases, they’re not just looking on Google and informational websites. They’re also going to sites like YouTube, which is home to an increasing amount of B2B content. For instance, nearly one-third of IT managers visit YouTube each month according to a survey from MRI in 2007.
How do B2B marketers reach these potential customers while they’re looking for information?
Well, a good place to start is with a YouTube channel, which is a customizable place where users can access your videos, post comments, and engage with your brand and company.
According to eMarketer, More than one-half of the US population now watches online video, and eMarketer predicts there will be 190 million online video viewers in the US in 2012.
At that point nearly nine out of 10 Internet users will be watching online video!
Why all this growth? Videos capture users’ attention and make your message stick.
In fact, MarketingSherpa reported over 98% of business technology decision makers found viral videos more memorable than other forms of marketing.
Below are five ways to get started uploading videos that are relevant to your products or company, such as:
- Recorded webinars
- Product demos
- Video case studies
- TV or video ads
- Company presence at industry events
To see examples of YouTube channels, visit the Google Business Channel and the Official Google Channel.
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