How To Determine Your Audience’s Social Media Persona from Your Audience Demographic

If you’re like me, you’ve probably thought about the Social Media personas of your target audience.  As a marketer, knowing your target audiences’ Social Media personas can change the way you chose to segment and engage in conversation.   

Just drop in your audience’s demographics to see your social media persona mix according to Forrester (based on 2009 data):


Based on your audience personas you can determine what kind of relationship you want to build with them, based on what they are ready for.

Forrester’s Social Technographics classifies consumers into six overlapping levels of participation.   Based on the you can see how participation varies among different groups of consumers, globally.

Find this helpful?  Please comment how you’ve applied to your social media strategy.

Tagged as: forrester groundswell, social media audience demographic, social media personas, social media segmentation