Tag Archive for ‘Conference’ at Internet Marketing Strategies from MarketerInsight

Tag Archive for 'Conference'

SES - Final Day

Published

on August 17, 2008

. 0 Comments

The final day of the Search Engine Strategies Conference begins with a morning keynote by Dan Heath, author of “Made to Stick”. I’m then off to my first session of the day, which is going to be Site Clinic, an interactive session examining volunteers’ websites live to provide help to gain more traffic from search engines.

The second session of the day will be Creating a Cohesive Search Strategy Across Multiple Business Units. David Roth, Director of Search Marketing for Yahoo! will explain how Yahoo defines, measures and manages online marketing success across a variety of business models. Eduardo Llach, Chief Marketing Officer and Co-founder of SearchRev will present search strategies and campaign optimization techniques that brands use to meet their online marketing objectives.

Session number three is Post-Click Marketing: Converting Search Engine Traffic. This session will cover: keyword research, organization and structure of a site to facilitate click-paths, creating content that pleases each segment of a visitor, testing content to determine what works and what doesn’t, and making sure you’re showing each segment of users the content that is most likely to entice them to convert.

The final session of the conference I will be attending is Search Advertising Tools. This will focus on both free and paid offerings for search advertising tools. A panel of experts including the co-founder of Clickable and and the VP/Director of Search of SMG Search will be there to to teach us about the latest tools.

Finally, I will be heading home on the red-eye back to Charlotte. Keep an eye out for my live blogs from SES as well as some thoughts from when I return. I look forward to hearing your feedback..

Search Engine Strategies Conference - Day 3 Agenda

Published

Tom Dressler

on August 15, 2008

in Search Marketing

. 1 Comment

Here’s what I am planning on day 3 of the Search Engine Strategies Conference:

First, the Keynote Roundtable: Why Does Search Get the Credit for Everything? This session focuses on gaining a better understanding of how, when and where to attribute revenue gains.

The second session of the day for me will be either SEO Through Blogs and Feeds, which falls under the Organic Track and focuses on advantages blogs offer to SEO efforts or I will attend Social Media Marketing: What is it and What is it Good For? falling under the Social Media Track. This is the first year SES is offering the Social Media Track, which looks like it will be offering some strong sessions.

The next session I’m looking to attend also falls under the Social Media Track : Successful Tactics for Social Media Optimization (SMO). Here, I will learn how to tap into social media services.

Next, I will be attending yet another session in the Social Media Track. This one is entitled Social Media Analysis and Tracking and focuses on how social search can be used to drive traffic, conversions and increases ROI.

The last session of the day will be another Social Media Track offering, Facebook, Feeds and Micro-Blogging. This session is all about how social software and feeds are shaping the world we live in and changing the online user experience.

The day ends with yet another party! The Search Bash is hosted by WebmasterRadio.FM. I’ll try to post pics from this party as well as all of the others…stay tuned for Day 4..

Internet Marketer’s Charity Event

Published

Tom Dressler

on August 14, 2008

in Social Media

. 0 Comments

It has just come to my attention that the Internet Marketer’s Charity Event will be held Aug 18th in San Jose, in conjunction with the Search Engine Strategies Conference. I’m definitely excited to be attending what’s sure to be a awesome party while contributing to some great causes. This year, the IM Charity Party is benefiting The Children’s Hospital of Aurora, CO and The Leukemia and Lymphoma Society.

400 people are expected to party in San Jose at this event, so it should be a great opportunity to mingle with other online marketers. You can check out the Internet Marketer’s Charity Party Facebook page for more information and to see who else is attending.

Search Engine Strategies Day 1 - What To Do?

Published

Tom Dressler

on August 7, 2008

in Branding, Customer Acquisition, Customer Retention, Lead Generation, Online Marketing, Paid Search, SEO, Search Marketing, Social Media, Website Analytics and Website Effectiveness

. 3 Comments

We are getting ready to head out to San Jose for the 2008 Search Engine Strategies Conference, Aug. 18-22. For the first time we will be blogging LIVE providing great information on the latest in Search Engine Marketing. Please join us here at MarketerInsight to learn what’s going on at Google, Yahoo and MSN Live Search.

Below is a overview of what’s going on. Please let me know on what topics are of interest to you. I have some ideas but would like confirmation. So here it goes…

Search Engine Strategies offers 5 different tracks on the first day of the conference, they are:

World View
Search 2.5
Search Industry Track
What’s Next?
ClickZ Track

The first session I’m planning to attend falls under the What’s Next track, called More Customers, Fewer Costs - Why Marketing to the ‘Long Tail’ Makes Sense. This session “will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience.”

The next session on my personal agenda is Pay Per Conversion, which is under the Search Industry Track. This session will center around how to improve content to increase conversion rates.

The Keynote Panel follows with a conversation about How Search Fits Into Digital Advertising.

After lunch, I will be attending the Storyteller Marketing session. This session will teach how to communicate by telling a story and how the storytelling method delivers a memorable message which will hopefully lead to positive results.

The final panel of the day is a Keynote Presentation by Lee Siegel, author of “Against the Machine.“ I’m looking forward to receiving a copy of the book and letting you know what it’s all about.

Finally, the day ends with a VIP dinner hosted by Omniture’s Chris Zaharias. The dinner is sure to be an exciting end to an exciting day. I plan on posting updates while I’m attending the different sessions to keep you current on what we’re learning.

Coming up Day 2 of 4.

Search Engine Strategies - Event of the Year!

Published

Tom Dressler

on August 1, 2008

in Online Marketing, Paid Search, SEO, Search Marketing, Social Media, Website Analytics and Website Effectiveness

. 2 Comments

For the 4th year in a row, I am attending the 2008 SES Conference & Expo in San Jose, CA. I will have to choose between the over 70 sessions offered revolving around increasing search engine marketing opportunities. For the first time, SES will be awarding 15 outstanding search marketers in various categories to be judged by a panel of experts and the SES Awards editorial staff.

Stay tuned for more information regarding this conference. I will be blogging during the week of Aug 18 to fill you in on what I’m learning.

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