Google’s newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many others.
Unlike Google AdWords, site targeting ads do not appear on search result pages and are not text ads but image ads.
When should marketers evaluate Site Targeting?
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