Tag Archive for 'email open rates'

Communicate with People - not Lists - to Build Relationships

Published
by
Kyle Bumgardner
on October 15, 2008
in Online Marketing
. 0 Comments

This statement is one of the foundations of effective one-to-one email marketing strategies.  It’s also a core belief of ExactTarget’s Subscribers Rule! philosophy, as introduced at this year’s Connections User Conference.  The Subscribers Rule philosophy is built upn three simple directives:

  1. Serve the Inviduals
  2. Honor their unique preferences with regard to communication, channel, content and frequency
  3. Deliver timely, relevant content that improves their lives

Read more about Subscribers Rule! here and watch our very own Tom Dressler, WebsiteBiz Internet Marketing Director, discuss his thoughts about how marketers can build better relationships using the Subscribers Rule philosophy, in this exclusive interview with ExactTarget VP of Marketing, Jeff Rohrs…

Email Open Rates Decline - Get Your Message Noticed

Published
by
Eric Dudley
on October 27, 2005
in Customer Retention and Email Marketing
. 0 Comments

Email Open Rates Decline -
How to Get Your Message Noticed

According to a recently released quarterly e-mail marketing report, while most e-mail marketing metrics are improving, email open rates continue to decline

How many emails do you receive each day and how many do you ignore? If you are like me, that number increases daily. If you don’t check your email for a few days, it can be very overwhelming when you do. So, with that said, how can we as marketers improve email open rates?

Here are the top factors we recommend for our clients to combat email overload and increase email open rates…

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