The concept of Behavioral Targeting is certainly nothing new to online marketers…in fact, its “buzzworthiness” dates back to 2004 .
Most experts agree that it has unlimited potential because it works to make advertising even more relevant by dynamically matching an interest or offer to a reader.
But as this ClickZ article notes, there is still room for development when it comes to execution and measurable results.
Could 2006 be the year behavioral targeting finds a place in your online marketing strategy?