It is no surpise to me that more TV, Print, and Radio dollars are being reallocted to online marketing.
Why?
Advertisers care more about what works; online marketing is quantifiable, and reduces risk.
The Pay-per-click models continue to attract advertisers as the cost is only in the click, not the impression. And with the new forms of user driven content centric online marketing, a sustaining and profitable platform will evolve.
The facts speak for themselves; this new study from Outsell reinforces the trend…
