We recently launched a very exciting search engine marketing campaign for one of our clients. The initiative will generate huge return on investment for lead generation and brand awareness. In fact, we project that search will become our clients’ most profitable marketing channel. However, the road to search engine marketing success was not so easy. During our early discussions, we had to formally pitch and defend the credibility of search engine marketing to the company’s president and CEO.
Yes, we actually had to convince corporate management that search engine marketing was a “real” and viable channel for lead generation and customer acquisition.
To me, the idea of questioning the value of search engine marketing is a bit unbelievable. With search engine marketing spending and Google’s stock on the rise…the market is exploding!
But, if you need some help convincing your management…there are hundreds of articles and several good tips on how to justify a search marketing budget.
Of course, I appreciate that any new marketing endeavor will require a proposal and budget approval. I also see the potential and results of our clients who test new channels and are able track ROI and consistently exceed their marketing goals through search engine marketing.
And believe me…the bottom-line results are hard for sophisticated marketers to ignore.
