Lee Siegel, Author of “Against the Machine“
- It seems that Obi-Wan Kenobi is missing and if you find him you get a free pass to any SES event of your choice.
- The session is being streamed live via WebmasterRadio.fm if you want to listen.
- All attendees have received a copy of Lee’s book.
Lee indicates that he has always wanted to write about search. As the Internet evolves, comment threads became an area of interest to Lee. Crowd laughs as the moderator gives legal disclaimer that Lee’s comments are his not the conference’s. Lee is really interested in what the blogisphere is all about. He is focused on the negativity that is posted on the web. His research is founded on his personal experience responding to these harsh and negative comments.
The discussion has moved into the realm of unprofessional writers taking over and degrading those that are “real” writers. I’m afraid I fall into this category. Big business is trying to work with the influencers to help them manage their reputation online. Lee says this is hard due to the volume of information. Maybe we should focus on what they actually are doing, the attention span is short online and become forgotten quickly. The audience seems to agree.