For the second consecutive year, I was given the opportunity to participate at the Entrepreneurs’ Organization Global Leadership Conference in San Francisco. It’s one of my favorite places to visit and it’s close to my mom so I get to visit with her. It’s gravy that it happens to be adjacent to mother’s day- and of course I tell her I came 3,000 miles just to visit her. 
In case you were wondering, The Entrepreneurs’ Organization (EO) is a global community of business owners, all of whom run companies that exceed $1 Million in revenue. This year, the Global Leadership Conference brought together 600 chapter leaders from around the globe.
The Global Leadership Conference emphasized the idea that as long as there are innovative ideas, there will be entrepreneurial opportunities. New technology is what spurs new business.
One of the “hot” areas we at WebsiteBiz believe will continue to grow is around:
- Marketing analytics
- One-to-one marketing, and
- The idea of utilizing the Web as a central hub for measuring integrated tactics
With continued advances in testing capabilities like multivariate testing platforms, there is more focus on website analytics and extraction of the business intelligence that maximizes performance and return on investment. After all, what marketer wouldn’t want that…?