Online advertising growth rises again
According to a recent analyst report, the speed of online advertising’s growth, its benefit to offline campaigns, and recent online ad spending increases from major marketers all seem to be converging. Here’s the online advertising supporting stats:
> Online media spend average is 5% up from 3% last year
> Spending growth expected to accelerate to 10% faster than expected
> $55 Billion globally - estimated online advertising by 2010
> Equivalent to a 27% compounded annual growth rate over 2005
So what about Search - is it becoming intertwined? Read on…
Continue reading ‘Growth of Online Dollars over Offline in 06′