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| September 8, 2008 (Monday) |
AdWords 101: Charlotte, NC |
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| September 9, 2008 (Tuesday) |
AdWords 201: Charlotte, NC |
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| September 8 & September 9 |
Two Day Seminar Package |
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Google Adwords / Charlotte NC / Online Marketing Seminar Registration
Yahoo now has deals with competitors Microsoft and Google redefining “keep your enemies close”. Below is a chart showing the deals side by side.
| Feature |
Google |
Microsoft |
| Stock Purchase |
Google might have shown Yahoo investors love by a purchase, but that might also have triggered more anti-trust issues |
Would have purchased $8 billion worth at $35 per share, probably producing a short-term spike in value |
Search
Assets |
Yahoo maintains own paid & organic search services |
$1 billion to acquire paid and organic search. Yahoo would have been out as a search player. Right now, it’s second place with Microsoft third and yet to gain on Yahoo |
| Paid Search |
Google powers some; Yahoo maintains its own service and can partner with others. Smart move if Yahoo believes it really does have long-term future in search |
Microsoft powers all, presumably from blending Yahoo & Microsoft systems |
| Organic Search |
Yahoo powers all |
Microsoft powers all, presumably from blending Yahoo & Microsoft technology |
| Contextual Ads |
Google powers some |
Appears Yahoo would have continued keeping this; Microsoft itself doesn’t have a substantial program |
| Domain / Direct Navigation Ads |
Yahoo appears to continue selling its own ads in this very lucrative space |
Uncertain if Microsoft would have taken this over |
| Market |
US & Canada & non-exclusive. This is important — Yahoo could still partner with Microsoft elsewhere. Moreover, those valuing a Yahoo-Microsoft deal to Yahoo-Google should remember that Yahoo effectively has “more to sell” |
Worldwide |
| Term |
4 years initially; 3 year renewals optionally for total of 10 years |
At least 3 years |
| Guarantees |
Yahoo guarantees Google can serve $83 million in ads each quarter on Yahoo or can walk out in first 10 months — call it about $100 million overall; Yahoo doesn’t have to send any set number of queries to Google; Yahoo amazingly has no public revenue guarantees from Google |
In company memo, Microsoft said it would have guaranteed Yahoo would earn more than it currently makes, for 3 years. |
| Poison Pill |
Yahoo has to pay $250 million if there’s a “change of control” that terminates the agreement in first two years; more restricted terms applied to what “control” means if Microsoft gains Yahoo shares |
If Microsoft did take over Yahoo, after 10 months, it could continue the agreement with no guarantees to Google and still avoid poison pill payment |
| Financial Upside |
According to Google & Yahoo, $250-$450 million per year in extra income — up to $800 million annually; Microsoft & Yahoo could still partner outside US |
According to Microsoft, $1 billion per year in income above current levels |
Other
Upside |
Yahoo maintains control of a powerful search brand, can partner outside US; Yahoo & Google IM services to talk to each other |
Yahoo would have no need to maintain engineering staff, infrastructure and protect against brain drain |
| Downside |
Anti-trust issues might not allow (but Microsoft-Yahoo had issues, too) |
Microsoft would compete with Yahoo in display area yet Microsoft has strongly suggested search+display is a winning combination - so Yahoo would lose a key component other than “data” that would be given to them; search was main value (to me) of earlier deal at $40 billion, now only worth $9 billion? |
| Anti-Trust |
Yahoo & Google think it’s not an issue; already had earlier test cleared by will wait 3 1/2 months for US Justice Department review |
Yahoo & Microsoft might have had issues in email & other portal services; Microsoft expected to fight Yahoo-Google |
| Challenges |
Yahoo brain drain;
who’s still running stuff? |
Microsoft stays stalled in search; brains from Yahoo feel like they’re still going to Google |
Source: Search Engine Land
Bidding has opened up for Google print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ. Google print ads provides circulation and readership data, including proportion of males and females, percentage of those who are college educated, average age and average household income. Publications include “Car and Driver,” “Women’s Health and Fitness,” and “Martha Stewart Kids.”
Here is an early look at one of the Google print ads that ran in the Chicago Sun Times
