Tag Archive for 'search advertising'

SES - 7 Proven Ways to get Your Website on Page 1 Organically and then Convert

Published
by
Tom Dressler
on August 19, 2008
in SEO
. 2 Comments
Shawn and the panel discuss SEO strategies with the SES audience.

Shawn and the panel discuss SEO strategies with the SES audience.

We have the opportunity to learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. We are listening to Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over his 11 years in the industry. Does your website generate comments like this: “Since we re-wrote our website in 2006, our sales have continued to grow at an alarming rate. Our lead count was up by 137% on the same period last year. Our contract signings grew by 608% and our conversion rate increased 40% on the same period last year.”

Speaker:

Fact - What is Google’s business model?

They are in the business of attracting eyeballs. The revenue model is to provide paid search advertising. Emphasis is placed on relevance. Google generates $40M a day from advertisers. Page 1 is priceless as 91% of AOL users use page 1 for example. Position 1 is key as well with 50% of all visitors clicking on position 1 before the move on.

SEO Strategies - Search Engine Strategies listed in order of importance.

  1. Content is King - Appropriate content is important to support the keywords selected. Images can also be used as well as video.
  2. Navigation and Architecture - Use programming that Google can index. Be careful of JavaScript drop downs that can’t be followed by the search engine.
  3. Blogs - Blogs are other forms of content server in a slightly different manner. All of these items are strategies and more strategies are needed as competition is more sophisticated.
  4. Quality and Keyword Rick Inbound Links - reference Google’s guidelines. Use Yahoo SiteExplorer as a quick reference.
  5. Database installations - Be careful that the search engine can see this information
  6. Electronic Press Releases - Many sections that are submitted to Google News that have great content and links.
  7. Domain Name Strategy - Can be an area not currently used. Select a keyword rich domain name if possible. Register and host for multiple years indicates relevance. Take a look at direct domain searches to direct traffic to you and your site.

How do we leverage the strategies above related to an Internet marketing budget plan? Simple; take a percentage of budget for each. Implement as many strategies as possible using your budget. Look at your major competitors first to understand which strategies they have deployed.

What is and Ideal SEO team?
  1. Talented Creative Designer
  2. Talented Web Developer
  3. Talented Content Writer
  4. Talented Marketing Manager
  5. Wiz Technical Manager
  6. Expert SEO
  7. Expert Strategists

The more fluid the team the more significant the results!

Open Q&A
  • Keep your links to 100 or less per page
  • Focus your link building on keyword anchor text that you are looking to dominate
  • Stay away from duplicate content

SES - Final Day

Published
by
Tom Dressler
on August 17, 2008
in SEO and Search Marketing
. 0 Comments

The final day of the Search Engine Strategies Conference begins with a morning keynote by Dan Heath, author of “Made to Stick”.  I’m then off to my first session of the day, which is going to be Site Clinic, an interactive session examining volunteers’ websites live to provide help to gain more traffic from search engines.

The second session of the day will be Creating a Cohesive Search Strategy Across Multiple Business Units.  David Roth, Director of Search Marketing for Yahoo! will explain how Yahoo defines, measures and manages online marketing success across a variety of business models.  Eduardo Llach, Chief Marketing Officer and Co-founder of SearchRev will present search strategies  and campaign optimization techniques that brands use to meet their online marketing objectives.

Session number three is Post-Click Marketing: Converting Search Engine Traffic.  This session will cover: keyword research, organization and structure of a site to facilitate click-paths, creating content that pleases each segment of a visitor, testing content to determine what works and what doesn’t, and making sure you’re showing each segment of users the content that is most likely to entice them to convert.

The final session of the conference I will be attending is Search Advertising Tools.  This will focus on both free and paid offerings for search advertising tools.  A panel of experts including the co-founder of Clickable and and the VP/Director of Search of SMG Search will be there to to teach us about the latest tools.

Finally, I will be heading home on the red-eye back to Charlotte.  Keep an eye out for my live blogs from SES as well as some thoughts from when I return.  I look forward to hearing your feedback..