Day 2 of the Search Engine Strategies Conference begins with a Keynote from Satya Nadella, Senior VP, Portal & Advertising Platform Group, Microsoft. The Expo Hall Grand Opening follows, then a full day of sessions falling under 5 different tracks:
- Just the Basics
- Measuring Success
- Trends in B2B Search
- Advanced Advertising
- ClickZ Track
The first session I plan on attending falls under Advanced Advertising and is entitled Landing Page Testing and Tuning. The focus is on testing and tuning landing pages to increase conversions.
Next on my agenda is the Keynote Panel on Technical & Information Giants. Speakers include Matt Cutts with Google, Danny Sullivan with SearchEngineLand and Tim Westergren founder of Pandora. It should be a really insightful discussion.
On to the next session: it’s a toss up between two sessions, one sponsored by Microsoft -Diagnose SEO Issues Using Live Search Webmaster Tools and the other by Omniture - 5 Things No One Will Tell You About SEM. Microsoft’s session centers around using SEO to increase your website’s discoverability and Omniture’s session includes an SEM panel discussing the new SEM tactic. Any suggestions as to which session you feel would better serve me are welcome!
I’m also having trouble deciding which session to end the day with. The three I’m deciding between are: Identify, Analyze, Act: SEM by the Numbers, Advanced B2B Marketing, and Re Search Online, Purchase Offline. All three sessions are panel discussions. Any ideas about which one would be the best for me to attend?
Finally, I’m ending day 2 with a cocktail reception and another party! The Google Dance is being held at the Google Campus. Between the IM Charity Party the night before and The Google Dance party, I think I’m going to be one tired guy by the end of this week.
Stay tuned to find out what’s in store for day 3…
