Tag Archive for 'search marketing performance'

Paid Search Maximizes SEO Performance

Published
by
Eric Dudley
on February 24, 2006
in Paid Search, SEO and Search Marketing
. 0 Comments

With the short term understanding and business intelligence that can be extracted from a Paid (Pay-Per-Click) Search campaign, Search Engine Optimization performance (SEO) campaign performance can be maximized. At the root of all search marketing campaigns, a keyword exist. Understanding which keywords result in conversions (whether it is a new account, lead or transaction) and the return on the click spend, can begin to identify ways to maximize search marketing performance.

Continue reading ‘Paid Search Maximizes SEO Performance’