Tag Archive for 'Search Marketing'

How Online Marketers Adjust in Tough Economic Times

Published
by
Eric Dudley
on October 13, 2008
in Customer Acquisition, Customer Retention, Email Marketing, Online Marketing, Paid Search, SEO, Search Marketing and Social Media
. 0 Comments
The plunge of the stock market last week is certainly a reflection of the weakening economy and dare I finally say recession.  Few of us are unaffected that have investments in the market, however, it was encouraging to see the Dow’s 11% rebound today!  Frankly, I am still in shock over Wachovia’s failure and acquisition by Wells Fargo in a week’s time.

With the market turmoil and economic factors that we don’t control placing pressure on marketing, what are smart marketers doing? I recall a Bain study, that said in a downturn:

Savvy management teams look beyond cost cutting and seek out opportunities to grow the top line and improve their strategic position

As strategic online marketers, we are helping our client focus on driving measurable results that can be monetized and scaled for the upturn.  Equally important is strengthening the bonds of loyalty with your team, customers, and key partners.

Interestingly, in the first quarter of this year, Forrester and MarketingProfs survey of Online Markters found that in a recession the top 5 marketing channels that they would increase in investment include:

  1. Social Networking
  2. User Generated Content
  3. Email Marketing
  4. Blogging
  5. Search Marketing

Online Marketing Adjustments in a Recession

In a very recent less scientific poll from Top Rank Online Marketing when asked of online marketers ”what top 3 internet tactics will you emphasize most in the next 6 month“, the top 5 online marketing tactis were:

  1. Search engine optimization
  2. Blogging
  3. Pay per click
  4. Email marketing
  5. Social networking (Facebook, LinkedIn)

What marketing channels are you increasing or shifting in this economy?  And does it surprise you to see search engine optimization, Social Networking and Blogging as high on the list?  Let me know your thoughts.

Paid Search Maximizes SEO Performance

Published
by
Eric Dudley
on February 24, 2006
in Paid Search, SEO and Search Marketing
. 0 Comments

With the short term understanding and business intelligence that can be extracted from a Paid (Pay-Per-Click) Search campaign, Search Engine Optimization performance (SEO) campaign performance can be maximized. At the root of all search marketing campaigns, a keyword exist. Understanding which keywords result in conversions (whether it is a new account, lead or transaction) and the return on the click spend, can begin to identify ways to maximize search marketing performance.

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