Marketers know that behavioral targeting gets better results. Publishers like that behavioral targeting delivers more revenue. Consumers find the ads relevant to them and their searches. It’s no surprise that behavioral targeting is expected to grow.
According to eMarketer, $1.2 billion is expected to be spent this year alone on behavioral targeting.
According to senior marketing executives, types of data used to target include:
-> Demographics
-> Geography
-> Past purchase history
-> Past contact history
-> Web data usage
-> Primary research attitudes
-> Channel preference
Our company, WebsiteBiz, utilizes behavioral target for the Biltmore Estate.