Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, we are learning how to separate hype from actionable activity. Leading experts with “feet on the street” in the U.K. and the rest of Europe discuss the marketplace and its impact on the world.
Moderator:
- Jonathan Mendez, Founder & CEO, RAMP Digital
Speakers:
- David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
- Anders Hjorth, Research & Production Director, Relevant Traffic Europe
- Marie Dumesnil, Co-chair, SES Paris, Director of E-Commerce, Viking River Cruises
- Mike Grehan, Global KDM Officer, Acronym Media
Notes:
- Google is the only player in Germany dominating the market with 96% of all search traffic
- In polling the audience, most marketers indicated that it was relatively straight forward to optimize search for the International market
- Cross reference the primary search language by country
- Google, MSN Live number 2 followed by Yahoo across all of Europe
- There are a few local search engines that are specific to each country. very low % of traffic
- It is critical to do accurate translations!
- Use an international hosting provider with a top level domain