Tag Archive for 'Strategy'

Search Engine Strategies Day 1 - What To Do?

Published
by
Tom Dressler
on August 7, 2008
in Branding, Customer Acquisition, Customer Retention, Lead Generation, Online Marketing, Paid Search, SEO, Search Marketing, Social Media, Website Analytics and Website Effectiveness
. 3 Comments

Search Engine Strategies San Jose 2008We are getting ready to head out to San Jose for the 2008 Search Engine Strategies Conference, Aug. 18-22. For the first time we will be blogging LIVE providing great information on the latest in Search Engine Marketing. Please join us here at MarketerInsight to learn what’s going on at Google, Yahoo and MSN Live Search.

Below is a overview of what’s going on. Please let me know on what topics are of interest to you. I have some ideas but would like confirmation. So here it goes…

Search Engine Strategies offers 5 different tracks on the first day of the conference, they are:

  1. World View
  2. Search 2.5
  3. Search Industry Track
  4. What’s Next?
  5. ClickZ Track

The first session I’m planning to attend falls under the What’s Next track, called More Customers, Fewer Costs - Why Marketing to the ‘Long Tail’ Makes Sense.  This session “will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience.”

The next session on my personal agenda is Pay Per Conversion, which is under the Search Industry Track.  This session will center around how to improve content to increase conversion rates.

The Keynote Panel follows with a conversation about How Search Fits Into Digital Advertising.

After lunch, I will be attending the Storyteller Marketing session.  This session will teach how to communicate by telling a story and how the storytelling method delivers a memorable message which will hopefully lead to positive results.

The final panel of the day is a Keynote Presentation by Lee Siegel, author of “Against the Machine.“ I’m looking forward to receiving a copy of the book and letting you know what it’s all about.

Finally, the day ends with a VIP dinner hosted by Omniture’s Chris Zaharias.  The dinner is sure to be an exciting end to an exciting day.  I plan on posting updates while I’m attending the different sessions to keep you current on what we’re learning.

Coming up Day 2 of 4.

2008 Online Marketing Summit

Published
by
Tom Dressler
on July 24, 2008
in Customer Acquisition, Email Marketing, Lead Generation, Online Marketing, Search Marketing and Social Media
. 0 Comments

2008 Online Marketing Summit

We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals.  This year, the topics include:

  • Website Strategy
  • Customer Life-Cycle and Loyalty Marketing
  • Search Engine Marketing
  • Demand Generation
  • Email Marketing
  • Social Media Strategies

A colleague and I are attending this event in hopes of honing our strategic thinking initiatives. The importance of knowledge-based decision making is critical in today’s economic environment. I think that the sessions offered in this summit will help us greatly with our goals and initiatives when we return.

I’m excited to get involved in the Complete Website Strategy session for a chance to understand user experience and how to improve it.  I am conflicted about whether to attend the Social Media Strategies session or the one one Behavioral Targeting and Technology. The first is geared towards learning how leading companies build online communities and leverage the latest Web 2.0 technologies to proactively engage customers.  The latter focuses on how experience-driven web initiatives can succeed with a combination of online marketing strategies and a technology infrastructure. Please leave comments to suggest which you think would be most beneficial.

This busy day will end with a much needed Happy Hour, with drinks on OMS!  Hopefully I’ll be able to remember the day’s lessons so I can reflect back after we return!