Compete data from the year’s shortest month tells some interesting tales of love, speed, and the pursuit of sandwiches. Perhaps the biggest story, however, comes at the top. For the first time ever, Facebook overtook the top spot in Monthly Attention (time spent as a percentage of total time spent online by U.S. Internet users), commanding nearly 6% of all time spent online by Americans in the month of February.
Good news for Facebook, but a tough defeat for dethroned Yahoo. Looking at the graph below, it appears that Google is next in line to make the pass . . . we’ll keep our eyes on the story in the weeks ahead.
Monthly Attention – Facebook, Yahoo, Google, MySpace
(The total time spent on a domain as a percentage of the total time spent online by all U.S. Internet users, February ‘07 – February ‘09)
Source: Compete.com
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